Watkins Glen International and the Kellogg Company have announced Cheez-It has renewed as the title sponsor of The Glen’s NASCAR Sprint Cup Series race. WGI’s marquee event, Cheez-It 355 at The Glen returns August 6-9.
“We’re excited to welcome back the Kellogg Company with Cheez-It® as our title sponsor for the NASCAR event week,” stated Watkins Glen International President Michael Printup. “They have been a great partner and we look forward to continuing the tradition for our fans in 2015.”
This will be the company’s third-consecutive year as the race’s entitlement sponsor, while the iconic snack brand’s parent company, the Kellogg Company, has been involved with NASCAR since 1991.
“NASCAR provides a great way for Cheez-It crackers to reach our fans and Watkins Glen provides an amazing venue that is unlike any other,” said Melissa Pawlowicz, senior director of integrated promotions for the Kellogg Company. “Cheez-It is proud to be associated with ‘The Glen’ and to play a role in bringing the excitement of the Cheez-It 355 to life.”