Premiering tomorrow (Wednesday, Nov. 5) at 10 p.m. ET during
the NickSports programming block on Nicktoons, "Hammer
Down" is an original, four-episode series featuring four of NASCAR's
rising stars - Kyle Larson, Ryan Blaney, Darrell Wallace Jr. and Kenzie Ruston.
It is the latest programming from a major sports league to join the sports
block lineup, which airs every Wednesday from 9-11 p.m. ET.
Produced by EMMY
Award-winning NASCAR Productions, the eight- to 12-minute episodes will give
audiences an all-access pass into the young athletes' lives as they aspire to
become elite NASCAR drivers, while also enjoying time with friends and coming
of age as young adults.
"'Hammer Down' provides
young sports fans with an inside look into the world of NASCAR through
personalities they can relate to," said Zane Stoddard, NASCAR vice
president of entertainment marketing and content development. "Nickelodeon
is the leader in the kids' entertainment world and we're thrilled about the
opportunity to align with such an influential brand to reach the next
generation of NASCAR fans."
The first two episodes
titled "Movie Within a Movie" and "The Family Business"
will debut on Nov. 5 spotlighting Wallace and Blaney, respectively. In the
episodes, the drivers will share their racing roots, walk viewers through a
NASCAR garage and shop and open up about their hobbies and the practical jokes
that continue to bond them as friends.
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