Tuesday, November 04, 2014

Larson, Blaney, Wallace, Ruston Featured In New Nickelodeon Series

NASCAR is racing into children's living rooms with a new docu-series on Nickelodeon entitled, "Hammer Down.” 

Premiering tomorrow (Wednesday, Nov. 5) at 10 p.m. ET during the NickSports programming block on Nicktoons, "Hammer Down" is an original, four-episode series featuring four of NASCAR's rising stars - Kyle Larson, Ryan Blaney, Darrell Wallace Jr. and Kenzie Ruston. It is the latest programming from a major sports league to join the sports block lineup, which airs every Wednesday from 9-11 p.m. ET. 

Produced by EMMY Award-winning NASCAR Productions, the eight- to 12-minute episodes will give audiences an all-access pass into the young athletes' lives as they aspire to become elite NASCAR drivers, while also enjoying time with friends and coming of age as young adults.  

"'Hammer Down' provides young sports fans with an inside look into the world of NASCAR through personalities they can relate to," said Zane Stoddard, NASCAR vice president of entertainment marketing and content development. "Nickelodeon is the leader in the kids' entertainment world and we're thrilled about the opportunity to align with such an influential brand to reach the next generation of NASCAR fans." 

The first two episodes titled "Movie Within a Movie" and "The Family Business" will debut on Nov. 5 spotlighting Wallace and Blaney, respectively. In the episodes, the drivers will share their racing roots, walk viewers through a NASCAR garage and shop and open up about their hobbies and the practical jokes that continue to bond them as friends.


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