BK Racing has announces
a new partnership with Maxim Inc. and Maxim Fantasy Sports for the 2015 NASCAR
Sprint Cup Series season.
Maxim Magazine
reaches millions of readers every month across its print and digital platforms.
"We are
thrilled to sponsor the BK racing team and look forward to an exciting 2015
NASCAR Sprint Cup Series season,“ said Maxim COO Robert Price. “Our new Maxim
Fantasy Sports app is a fun and easy way to play fantasy sports online and win
real money - download the app today and start winning.”
Maxim is launching its
Fantasy Sports App for serious sports fans who want to take the experience to
the next level. The app allows users to pick between athletes in head-to-head
fantasy matchups and play for real money. The game, driven by technology
developed by Game Sports Network, allows players to test their knowledge and
skill by picking which athlete in the matchup will generate the most fantasy
points. The money is real and the game is as simple to operate, as it is
compelling.
We couldn't have a
better sponsor for the Daytona 500 and the 2015 season,” said BK Racing
co-owner Anthony Marlowe. "Maxim Magazine and Maxim Fantasy Sports App are
leading the pack in sports media along with other entertainment, and delivering
a truly new and exciting experience.
Maxim Inc. and Maxim
Fantasy Sports have signed on with BK Racing for several races during the 2015
NASCAR Sprint Cup Series season, with Maxim branding to be displayed on the various
BK Racing cars. They will begin as primary sponsors on the No. 23 Maxim Fantasy
Sports App/Dr. Pepper car driven by J.J. Yeley at the season opener Daytona 500
at Daytona International Speedway.
"I am excited about
my No. 23 Maxim Fantasy Sports App/Dr. Pepper Toyota Camry for Daytona,"
commented driver JJ Yeley. "We have an awesome looking paint scheme, and an
even better sponsor. I think the NASCAR fans will love the new Maxim Fantasy
Sports App, which gives them an opportunity to enjoy fantasy sports games for
real money and do so with many different sports."
Maxim will appear on BK
Racing's No. 26 Toyota driven by Rookie of the Year hopeful Jeb for the second
race of the season, the Folds of Honor Quik Trip 500 at Atlanta Motor Speedway.
"I am looking forward to having Maxim and Maxim Fantasy
Sports join BK Racing and the No. 26 this season,” said Burton. “We have a lot
of great new sponsors joining the team this year and giving us the backing we
need to be competitive on the track."
Great news for BK Racing as well as NASCAR. Great exposure for the sport.
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