BK Racing has announces a new partnership with Maxim Inc. and Maxim Fantasy Sports for the 2015 NASCAR Sprint Cup Series season.
Maxim Magazine reaches millions of readers every month across its print and digital platforms.
"We are thrilled to sponsor the BK racing team and look forward to an exciting 2015 NASCAR Sprint Cup Series season,“ said Maxim COO Robert Price. “Our new Maxim Fantasy Sports app is a fun and easy way to play fantasy sports online and win real money - download the app today and start winning.”
Maxim is launching its Fantasy Sports App for serious sports fans who want to take the experience to the next level. The app allows users to pick between athletes in head-to-head fantasy matchups and play for real money. The game, driven by technology developed by Game Sports Network, allows players to test their knowledge and skill by picking which athlete in the matchup will generate the most fantasy points. The money is real and the game is as simple to operate, as it is compelling.
We couldn't have a better sponsor for the Daytona 500 and the 2015 season,” said BK Racing co-owner Anthony Marlowe. "Maxim Magazine and Maxim Fantasy Sports App are leading the pack in sports media along with other entertainment, and delivering a truly new and exciting experience.
Maxim Inc. and Maxim Fantasy Sports have signed on with BK Racing for several races during the 2015 NASCAR Sprint Cup Series season, with Maxim branding to be displayed on the various BK Racing cars. They will begin as primary sponsors on the No. 23 Maxim Fantasy Sports App/Dr. Pepper car driven by J.J. Yeley at the season opener Daytona 500 at Daytona International Speedway.
"I am excited about my No. 23 Maxim Fantasy Sports App/Dr. Pepper Toyota Camry for Daytona," commented driver JJ Yeley. "We have an awesome looking paint scheme, and an even better sponsor. I think the NASCAR fans will love the new Maxim Fantasy Sports App, which gives them an opportunity to enjoy fantasy sports games for real money and do so with many different sports."
Maxim will appear on BK Racing's No. 26 Toyota driven by Rookie of the Year hopeful Jeb for the second race of the season, the Folds of Honor Quik Trip 500 at Atlanta Motor Speedway.
"I am looking forward to having Maxim and Maxim Fantasy Sports join BK Racing and the No. 26 this season,” said Burton. “We have a lot of great new sponsors joining the team this year and giving us the backing we need to be competitive on the track."