Darlington Raceway and Bojangles’ Famous Chicken ‘n Biscuits have announced
a five-year extension of the NASCAR Sprint Cup Series Bojangles’ Southern 500
race entitlement partnership.
The partnership, which began in 2012, will run through the 2019 NASCAR
Sprint Cup Series season.
“This extension says a great deal about the strong year-round partnership
Darlington Raceway and Bojangles’ have enjoyed since 2012,” said track
President Chip Wile. “Both Darlington Raceway and Bojangles’ continue to see
tremendous value through this partnership. We are honored to extend our working
relationship with them through the 2019 season.”
“Bojangles’ is thrilled to continue our partnership with Darlington Raceway
for the next five years,” said Bojangles’ President and CEO Clifton Rutledge.
“Like Darlington, Bojangles’ has deep roots in the South and pride ourselves on
a tradition of bringing people together, especially over Labor Day Weekend. We
look forward to helping create an unforgettable Bojangles’ Southern 500
experience for years to come, an experience where the taste of Bojangles’
traditional Southern recipes serves as the perfect complement to the sights and
sounds of the legendary ‘Lady in Black’. We thank Darlington Raceway, ISC and
NASCAR for making this possible.”
The extension of the partnership between Darlington Raceway and Bojangles’
comes as the race prepares to return to its traditional Labor Day weekend in
2015.
“Our Labor Day weekend race was a cornerstone of the NASCAR schedule for 53
years. With our event returning to our historic weekend in 2015, we have some
really exciting things in store that celebrate our past while continuing to
look towards the future,” Wile said. “Bojangles’ and Darlington Raceway are
true iconic Southern brands and we are proud of what we have built and will
continue to accomplish together.”
Since the original agreement in 2012, Bojangles’ has opened more than 100
company and franchise-operated restaurants throughout the Southeast, now
boasting more than 600 locations. The chicken n’ biscuits brand serves
traditional Southern recipes with its own unique flavors, a simple concept that
has cultivated a loyal customer base and now drives its increasing popularity
and steady expansion throughout the Southeast, including nontraditional
locations and sports venues.
This partnership gives Bojangles’ the opportunity to serve its Chicken
Supremes™, Cajun Filet Sandwich, Seasoned Fries™ and
Legendary Iced Tea® at Darlington Raceway. These menu items will also be served
at three other tracks owned and operated by International Speedway Corp.:
Daytona International Speedway, Talladega Superspeedway and Richmond
International Raceway.
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