NASCAR and
Comcast (Nasdaq:
CMCSA, CMCSK) have announced
a new agreement that makes Comcast’s XFINITY brand the title sponsor of what is
now known as the NASCAR Nationwide Series through 2024. The 10-year term
matches the longest single agreement around title sponsorship of any NASCAR national
series in history, and is the longest entitlement sponsorship agreement in this
series’ history.
Beginning
January 1, 2015, the property will be known as the NASCAR XFINITY Series.
XFINITY will become only the third title sponsor in series history following
Anheuser-Busch (26 years) and Nationwide Insurance (seven years). The agreement
also makes XFINITY an Official NASCAR Partner in the multichannel video
programming distributor and broadband ISP categories.
XFINITY is
Comcast’s residential service brand and is the nation’s largest video and
high-speed Internet provider, and was recently introduced on the X1
Entertainment Operating System. The company also offers its XFINITY On Demand
video-on-demand service. Comcast serves business and residential customers in
39 states and Washington, D.C.
“We’re proud to
welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY
Series for the next decade,” said Brian France, NASCAR Chairman & CEO.
“NASCAR and XFINITY are each leader brands with much in common. Both are
focused on innovation and have products built for speed. Together, we will work
to take this series to new heights and elevate one of the most unique and
powerful partnerships in all of sports.”
“Technology
lives at the heart of NASCAR, just as it does for XFINITY,” said Dave Watson,
Executive Vice President and Chief Operating Officer for Comcast Cable. “NASCAR
provides an exciting environment in which to showcase our video and Internet
products and we look forward to further enhancing the fan experience at home,
at the track and on the go for years to come.”
According to
NASCAR Fan Engagement Tracker 2013 (commissioned by NASCAR and conducted by
Toluna), NASCAR fans spend an average of four-and-a-half hours each week
watching NASCAR on television and an additional two-and-a-half-hours each week
following the sport on digital platforms. XFINITY is among the premier
sponsors in sports today and a major sponsorship activation program is part of
the new agreement with NASCAR.
In addition to the NASCAR XFINITY
Series announced today, Comcast’s NBC Sports unit will begin broadcasting
NASCAR race events in July 2015.
With the rates they charge, they can easily afford this. Don't understand why they don't offer senior rates. If I could get satellite service, I wouldn't be using Comcast. Already dropped their internet service because it was too expensive.
ReplyDelete