With
the Bojangles’ Southern 500 returning to Labor Day weekend in 2015,
Darlington Raceway has announced that it will commemorate its history with a
retro-style ticket for the September 5-6 race weekend.
The
design will incorporate the look of the 1974 ticket, and features South
Carolina and Darlington Raceway legend Cale Yarborough, who was highlighted as
the defending champion in 1974 after winning his first career Southern 500
in 1973.
The
ticket will also honor last year’s Bojangles’ Southern 500 winner and
2014 defending NASCAR Sprint Cup Series champion Kevin Harvick, in a similar
fashion.
These
special tickets will be used for the NASCAR Sprint Cup Series Bojangles’
Southern 500 and NASCAR XFINITY Series VFW Sport Clips Help A Hero 200
races. Tickets are expected to be mailed to all customers beginning in
mid-June.
“We
announced in December that we would make some exciting announcements each month
leading into our race weekend. This new ticket design will be unique for our
fans because it captures our storied history with a retro feel and celebrates
our defending race champion Kevin Harvick,” said track president Chip Wile.
“This is just one of many initiatives we have planned over the next several
months as we celebrate the tradition returning to Labor Day weekend in
September.”
In
addition, Darlington Raceway will introduce a “Fan Hall of Fame” program. The
program will honor longtime ticketholders and supporters of the track. A
minimum of five fans will be selected in the first year and will be honored
during Bojangles’ Southern 500 pre-race ceremonies. Fan Hall of Fame
members will be asked to provide feedback and ideas to the track in future
years, serving in a Fan Advisory Board capacity.
“We
have many loyal race fans who have attended events here for decades, so it only
made sense to thank and celebrate them through this new program,” Wile said.
“Our fans are the number one reason Darlington Raceway has enjoyed a history
steep in tradition. Without them, we would not be in existence today. Their
stories are what we need to recognize and honor moving forward.”
Ticket
renewals have been mailed, reminding fans to renew their seats for the 2015
Labor Day race weekend. Renewing tickets early guarantees seats at the best
prices available prior to the opening of all remaining seats to the general
public on February 18.
“We
want our fans to take advantage of all the great pricing and benefits we offer
during the renewal period,” Wile said. “This is the best way to guarantee your
seats or campsites when NASCAR racing returns to Labor Day weekend at
Darlington Raceway. This is going to be one of the most exciting events of the
season, and we encourage everyone to get their tickets now and start preparing
as the Tradition Returns to Darlington Raceway on Labor Day weekend in 2015!”
Renewing
customers receive many great benefits for being a loyal customer, including the
raceway’s best pricing for Labor Day weekend.
Renewal benefits include the track’s best prices for the Bojangles’ Southern 500,
a flexible, six-part
payment plan option, the opportunity to auto-renew for three or five years at
2015 prices, special renewal pricing for Darlington Stripe Zone Hospitality (a $30
savings), special renewal pricing for pre-race pit passes ($5 savings), special
renewal pricing for driver intro/pre-race concert access ($10 savings), special
renewal pricing for FanVision rentals ($15 savings), special renewal pricing
for Racing Electronics scanner rental ($10 savings).
Guests
may renew their tickets and campsites by calling 866-459-RACE (7223) or
visiting www.DarlingtonRaceway.com/renewals. Renewal deadline is Friday, Feb.
6.
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