Daytona International Speedway began removing the backstretch grandstand today as part of the DAYTONA Rising redevelopment project. The full removal process will be completed later this year.
By moving all seating to the frontstretch, fans will have the opportunity to enjoy a full race day experience including pre-race ceremonies, pit road action and the facility’s new amenities. Beginning in January of 2016, Daytona International Speedway will feature approximately 101,000 permanent, wider and more comfortable seats.
DAYTONA Rising is a $400 million reimaging of Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch.
At the conclusion of the redevelopment, Daytona International Speedway will also have twice as many restrooms and three times as many concession stands as its previous incarnation. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.
The project is expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, and will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.