Daytona's Sprint Tower Coming Down

Daytona International Speedway kicked off another important milestone today as part of its $400 million DAYTONA Rising project.

The first large individual section of the Sprint Tower was removed by a 490-foot Manitowoc 2250 Crawler Crane. All remaining sections will be removed and disassembled during the next 30 days.

DAYTONA Rising is a $400 million reimagining of Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch.

At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.

The project is expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.