In advance of the Bojangles’ Southern 500 on Labor Day weekend, Darlington Raceway will honor its champions and rich history with unique branding projects in its Turn 3 vehicle and Turn 1 pedestrian tunnels.
The Turn 3 vehicle tunnel will feature a collage of timeless moments that define Darlington Raceway as a treasured sports icon. Both sides of the vehicle tunnel will feature iconic moments from each decade of the track’s history. The graphics will stand at 9 feet tall and be 225 feet wide, starting with the 1950’s thru 1980’s on one side and the 1990’s looking into the future on the other.
The Turn 1 pedestrian tunnel will honor each of the 111 individual NASCAR premier series race winners since 1950 at the track Too Tough to Tame. Kevin Harvick, the 2014 NASCAR Sprint Cup Series Bojangles’ Southern 500 champion, will unveil his spot on the “Walk of Champions” as the previous year’s Darlington race winner, which will occur annually on race weekend.
Installation is already underway with the artwork scheduled to be completed by the beginning of April, weather permitting.
“The tunnels will capture the history and celebrate the champions of Darlington Raceway,” track President Chip Wile said. “So many memorable moments in NASCAR history were made here. This is a great way to share with our fans the significant times that occurred at the track Too Tough To Tame.”
Both tunnels will be open for year-round public viewing as part of the track’s museum and tour schedule. Viewing of the tunnels will be a new part of the experience.
“These tunnels aren’t something that will only be open on race weekend,” Wile said. “We want our fans to spend time enjoying these areas all year long. They were created with them in mind.”
Making the tunnel projects come to life was a collaborative effort by the track, its parent company International Speedway Corporation, B2B Media Inc. of Greenville, S.C. and Motorsports Designs.
“We appreciate the efforts by our ISC Creative department, led by George Burgess and Arla Fiorenzi, and the folks at B2B Media and Motorsports Designs for the countless hours they have put in to make these tunnel projects possible,” Wile said.
The NASCAR Sprint Cup Series Bojangles’ Southern 500 is set for Sunday, Sept. 6, 2015. The NASCAR XFINITY Series VFW Sport Clips Help A Hero 200 will race on Saturday, Sept. 5. Tickets are on sale now by calling 866-459-7223 or visiting www.DarlingtonRaceway.com.