Calinoff Launches New Company

NASCAR notable Mike Calinoff has spent a good part of his career creating mutually-beneficial business relationships and designing creative funding models in the motorsports arena. Now, Calinoff has created a separate entity from his successful Public Relations, Social Influence and Branding company, 140BUZZ, to serve drivers and teams in their quest for sponsorships.  

GENER8PARTNERS, LLC with offices in Huntersville, NC and New York, NY will specialize in experiential marketing, leveraging consumer products and business-to-business relationships to develop sponsorship programs in motorsports with a dedicated staff. 

"We're not 'sponsor hunters', we're more like matchmakers," said Calinoff. "We're about creating opportunities for companies to not only gain exposure, but increase their businesses as a result of product leverage and creative relationships. The days of just vinyl on sheet metal are long gone." 

In addition to GENER8PARTNERS, Mike Calinoff Management companies include: 140BUZZ, ENCORE140, MCM Driver Development and the highly acclaimed website PopularSpeed.com.