GENER8PARTNERS, LLC with offices in Huntersville, NC and New York, NY will specialize in experiential marketing, leveraging consumer products and business-to-business relationships to develop sponsorship programs in motorsports with a dedicated staff.
"We're not 'sponsor hunters', we're more like matchmakers," said Calinoff. "We're about creating opportunities for companies to not only gain exposure, but increase their businesses as a result of product leverage and creative relationships. The days of just vinyl on sheet metal are long gone."
In addition to GENER8PARTNERS, Mike Calinoff Management companies include: 140BUZZ, ENCORE140, MCM Driver Development and the highly acclaimed website PopularSpeed.com.