Reddick will compete in at least 15 events during the 2014 NASCAR Camping World Truck Series season, and contest the entire Series schedule in 2015. The BBR Music Group, which has supported Reddick as he has climbed the racing ladder, will join BKR as a sponsor. The record label, whose roster of talented artists includes multi-platinum country superstar Jason Aldean, will be the primary sponsor for four races in 2014 as well an associate sponsor for the additional races in which Reddick will drive. In 2015 the BBR Music Group will expand its presence with Reddick and the BKR team to 12 primary sponsor races and 10 associate sponsor races.
"Tyler caught my eye at the Rockingham NASCR K&N Pro Series East race in November of 2012. I continued to follow his progress and he definitely made a positive impression on me and our competition staff at BKR. We're pleased to be able to bring Tyler into the program that, with the support of the BBR Music Group, Ford, and long-time BKR partners Cequent and Cooper Standard, has a very solid foundation to compete for wins and championships in the coming seasons. We look forward to helping develop Tyler into a championship-caliber driver and ultimately seeing him progress within NASCAR," said Keselowski.
Reddick started racing at the age of four-years old in Outlaw Karts where he developed and enhanced his driving skills weekly for the next seven years. At the age of 13, Reddick's family moved from California to the Midwest where he began racing mini sprints, 410 sprint cars, and super late models. At age 16 Tyler moved to asphalt and in his NASCAR debut, won the K&N Pro East Series race at Rockingham in 2012. For the past couple of seasons Reddick has competed in the Late Model Dirt Series, K&N Pro Series, and other NASCAR development series.
"I'm thrilled to be joining Brad and BKR in the NASCAR Camping World Truck Series," said Reddick. "As Brad is one of the young champion superstars in the sport today, I am confident I can learn a lot from him not just from a driving and competition standpoint, but also how to build a team around me and engage with sponsors and the media at the NASCAR level. I have no doubt that this is going to be a tremendous experience as I look to progress within the sport."
"We are excited to partner with Brad Keselowski and the BKR team for the 2014 and 2015 seasons," said Benny Brown, founder of the BBR Music Group. "NASCAR will be a great promotional platform for our label group and its artists, and aligning with a champion driver in Brad and a successful team in BKR that is solidly established for the long-term will provide BBR and Tyler with some tremendous opportunities going forward."