Thursday, November 14, 2013

Keselowski Racing Announces Truck Series Extensions

Brad Keselowski Racing announced today that the NASCAR Camping World Truck Series team has signed a pair of primary partners, Cooper Standard and Cequent, to contract extensions.  

2014 will mark Cooper Standard's fourth consecutive season with BKR, and its second as a full-season partner. Cooper Standard currently serves as primary partner on the No. 29 Ford F-150 with Penske Racing driver Ryan Blaney behind the wheel. The Novi, Michigan-based company will continue its relationship with BKR as primary sponsor for all the 2014 Truck Series races on the No. 29, with Blaney returning to the team to compete for the 2014 Truck Series drivers' championship.
"Cooper Standard has been with us from the very beginning and have become such an integral part of the BKR family," said Keselowski. "Our team owes them a tremendous amount of gratitude for all of their continued support. Cooper Standard has been instrumental in helping us reach victory lane on multiple occasions, and I have no doubt this partnership with help our team take the checkered flag many more times to come."
Cequent, a leading designer of towing and trailer accessory products, has partnered with BKR since 2012 and is currently in the middle of an existing agreement that runs through the 2014 season. The new agreement takes effect in 2015 and will continue through 2017, with Cequent brands such as Draw-Tite and Reese serving as primary sponsors on the No. 19 BKR Ford F-150 for at least 10 races each season. Cequent will also continue to receive associate sponsor branding on the No. 19 entry for the balance of the races and be featured on the No. 29 BKR Cooper Standard Ford F-150 as an associate sponsor for every Truck Series race each season. 
"I'm absolutely thrilled to continue our relationship with Cequent Performance Products," said Keselowski. "Their unwavering commitment to BKR for the foreseeable future will help our racing program immensely. Knowing we have Cequent's full support is a key component toward BKR's ultimate goal of winning the NASCAR Camping World Truck Series championship. Cequent partnering with BKR for what will be six years speaks to the strength of our relationship and how we as a team are able to deliver results for Cequent on the race track from an exposure and engagement perspective as well as help the company grow its business with key customers."


  1. Anonymous1:22 PM

    Good for Blaney. Does this move Austin Theriault any further up the ladder?

    Kevin F.

  2. Anonymous8:20 PM

    Chastian out, Reddick in. Guess Austin will have to wait.