Wednesday, February 05, 2014

JR Motorsports Adds Harvick Sponsors

JR Motorsports announced today an update to Kevin Harvick’s 2014 NASCAR Nationwide Series race schedule, as the addition of five sponsorship partners brings his schedule to 13 races.
Headlining the partner lineup is Morton Buildings, which will sponsor Harvick at two venues – Indianapolis Motor Speedway (July 26) and Kansas Speedway (Oct. 4). Based in Morton, Ill., Morton Buildings specializes in constructing farm shops, equestrian facilities, hobby buildings, garages, churches, municipal buildings, airplane hangars, custom homes, commercial structures and general storage buildings.
“We are thrilled to be expanding our relationship with NASCAR, Kevin Harvick and JR Motorsports,” said Brian Haraf, marketing manager for Morton Buildings Inc. “We are continually impressed with the fan base and the support from the teams and other sponsors.”
Four additional partners have signed one-race sponsorships for Harvick – Great Clips at Phoenix International Raceway (March 1), at Auto Club Speedway (March 22), Tide at Richmond International Raceway (April 25) and Bad Boy Buggies at Atlanta Motor Speedway (Aug. 30). They join primary sponsors Hunt Brothers Pizza (four races) and Armour (three races) to make up Harvick’s current 13-race schedule in the NASCAR Nationwide Series this year. JR Motorsports is working to fill inventory for the remainder of the season with additional drivers.
“Kevin has generated a lot of interest in our racing program from new companies and our returning partners,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “His excitement about the upcoming season is infectious and has really lit a fire under everyone at JR Motorsports to match that intensity with all three of our teams.”
Specializing in all-terrain vehicles for work and recreational use, Bad Boy Buggies has been a Harvick sponsor in each of NASCAR’s top three national touring divisions since 2011. Harvick’s lone Nationwide Series victory in 2013 came with Bad Boy Buggies on his car, as he led 289 of 390 laps in a winning effort at Atlanta.
Tide began sponsoring Camping World Truck Series races for Harvick in 2010. The Bakersfield, Calif., native has taken them to victory lane twice, both at Martinsville (March 27, 2010, and March 31, 2012).

Two of JR Motorsports’ returning partners, Great Clips and, are sponsoring Harvick for the first time but have larger sponsorship relationships with the company. Great Clips will carry associate placement on Chase Elliott’s No. 9 NAPA Chevrolet through all of 2014, and is a cornerstone partner and primary sponsor of Regan Smith’s No. 7 Chevrolet.


  1. Anonymous3:38 PM

    390-lap Nationwide race at Atlanta? That'd be 600.6 miles. Haha.

    Good for Kevin and his team.

  2. Michael in SoCal3:44 PM

    Ugh... I get the sponsors want the Cup drivers, but it's really tiresome seeing all these top-tier Cup drivers racing in the minor leagues. Yawn.

    I wish Nascar would restrict lower-series driving to drivers outside of the top 30, i.e. those drivers who might need some more track time, or limit Buschwacking to rookies only.

  3. Anonymous3:59 PM

    I'm really tired of people complaining about Top-tier drivers running in Nationwide. I guess people really don't get that in this economy taking these drivers out of the Nationwide series might kill the series, teams or the particular car. Or all of the above.

  4. Dwayne in Memphis10:52 PM

    Ask Memphis motorsports park about being astand-alone track without Cup drivers. But argue away... I just want to see great racing.

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