Swan Racing announced
today that it has partnered with SMS Audio to be an associate sponsor on the
team's No. 26 and No. 30 Toyota Camrys during the 2014 and 2015 NASCAR Sprint
Cup Series seasons. SMS Audio is an American consumer electronics manufacturer
of headphones and audio products, founded by entertainer and entrepreneur
Curtis "50 Cent" Jackson.
"Swan Racing is
very proud to partner with a growing worldwide brand like SMS Audio and to
include an entrepreneur like 50 Cent as part of our team," said team owner
Brandon Davis. "The SMS Audio brand will be part of both our cars and I
think our fans are going to love the product."
50 Cent, who is a
successful musical artist, entrepreneur, investor and actor serves as CEO of
SMS Audio, which he founded in 2011. Created with the direct input from 50
Cent, SMS Audio has brought world-class audio products to consumers, delivering
studio-mastered sound and unmatched durability and style.
"Swan Racing and
its up-and-coming drivers are the perfect match for SMS Audio," said
Jackson. "They are as passionate for the sport of racing as we are for our
audio products, and we're confident that the music-loving NASCAR fan base is going
to enjoy our headphones – whether at track or at home."
The partnership will
include SMS Audio branding on both the No. 26 and No. 30 car, branding on the
driver's uniforms and Swan-branded SMS Audio headphones featuring drivers Cole
Whitt and Parker Kligerman. In addition, 50 will be making appearances at races
throughout the season, supporting the drivers and the partnership.
Delivering a
professional, studio-quality music experience, the SMS Audio line includes the
STREET by 50™ and SYNC by 50™ product families. The brand offers a full range
of premium headphones, earbuds and accessories, and portion of each U.S. sale
of SMS Audio products – in-store or online at www.SMSaudio.com – help provide
meals to food-insecure families through Feeding America.
"I am pumped up for
this partnership to say the least, as I am a huge hip-hop fan, I am a huge 50
fan and I rely on headphones to get me in the right pre-race mindset,"
said Parker Kligerman driver of the No. 30 Toyota Camry. "I have my
headphones on anytime I am about to get on track. It's a way for me to focus
and get pumped up. This partnership is an honor."
"Our partnership
with SMS Audio shows how Swan Racing is gaining more and more attention from
top brands," said Cole Whitt driver of the No. 26 Toyota Camry. "From
a personal point of view I use headphones every day when I'm doing my workouts
and video gaming, so I am definitely excited about my SMS Audio headphones and
promoting them to our fans."
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