Smokey Mountain Herbal
Snuff will sponsor Johnny Sauter's No. 98 ThorSport Racing Toyota Tundra in six
NASCAR Camping World Truck Series races, beginning with the series' second race
at Martinsville Speedway.
Sauter, who tied a
NASCAR record last season by winning the season's first two Truck Series races,
is the defending champion of the event. Smokey Mountain will sponsor Sauter,
who led Truck Series regulars in 2013 with three victories, in additional races
at Gateway, Kentucky, Iowa, Martinsville and Texas in the fall.
The deal with Smokey
Mountain on Sauter's truck is the product of a blossoming business-to-business
relationship between Smokey Mountain Chew and ThorSport, according to TSR vice
president of corporate partnerships Matt LaNeve. It will run in conjunction
with a one-race deal for Smokey Mountain as the primary sponsor of Jeb Burton's
No. 13 ThorSport Toyota Camry in this weekend's ARCA Racing Series presented by
Menards season opener at Daytona International Speedway.
"Smokey Mountain
Herbal Snuff was looking for a competitive team and a specific type of
driver to fit our brand identity," Dave Savoca, president of Smokey
Mountain Chew, Inc. said. "We believe both ThorSport and Johnny
Sauter are a great fit for the Smokey Mountain brand. Further,
the association with Curb Records, Carolina Nut and Nextant Aerospace provides
some ancillary opportunity for cross promotions.
"Additionally,
having the chance to partner with a great young talent like Jeb Burton for the
ARCA race in Daytona was something we couldn't pass up."
Sauter is the defending
champion of the season's opening race, the NextEra Energy Resources 250
scheduled on Friday, Feb. 21 at Daytona, where he'll drive the No. 98 Nextant
Aerospace Toyota.
"Smokey Mountain
fits our model as a popular, high-quality product," said Sauter, who in
2013 finished fourth in Truck points behind champion teammate Matt Crafton.
"Matt and I went one-two at Martinsville and it would be pretty cool to
have another shot at that this year with Smokey Mountain's new colors on our
new 2014 Tundra."
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