Thursday, March 15, 2012

Bojangles To Sponsor Southern 500

The legendary Southern 500 has a new name.

Officials from Darlington Raceway and the Bojangles fast-food  chain announced today a new, five-year title rights sponsorship for the Bojangles Southern 500. The deal, announced this morning at the NASCAR Hall of Fame, will see Bojangles replace Showtime as sponsor of NASCAR’s toughest 500-mile event, with Bojangles food offered at concession stands at the speedway.

Darlington president Chris Browning called the agreement a natural association between two longtime Southern brands. This year’s Bojangles' Southern 500 is set for Saturday night, May 12, with the NASCAR Nationwide Series competing the previous night.


  1. Anonymous12:21 PM

    Re-do of Stroker Ace?

  2. anonymous internet genius1:01 PM

    Selling rights, race sponsorship

    another check cashed by isc/nascar

    i would rather see the #60 bojangles ford mustang in bristol

    what were you saying last week about increased fees for teams during these times of little or no sponsorship?

  3. thanks for the information,i got some good information about Bojangles...