NEW YORK – March 21, 2012 – Sirius XM Radio (NASDAQ: SIRI) and NASCAR announced today an agreement to simulcast the programming on the SiriusXM NASCAR Radio channel in its entirety – which includes live broadcasts of every national series race, plus daily NASCAR talk – online for SiriusXM subscribers nationwide.
with this weekend’s races in Fontana, CA (March 24-25), subscribers who have
SiriusXM Internet Radio access can listen to live broadcasts of every NASCAR
Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck
Series race on the SiriusXM NASCAR radio channel through their computers at siriusxm.com and through the SiriusXM Internet Radio App for
smartphone and wireless devices.
NASCAR Radio, channel 90, is available to Sirius subscribers, XM Premier
(formerly known as “The Best of Sirius”) and SiriusXM Premier subscribers.
NASCAR Radio is the only radio channel dedicated to NASCAR racing 24 hours a
day, 365 days a year. The channel’s
daily talk programming will begin simulcasting online on Thursday, March 22. Throughout the season, NASCAR fans get a
daily lineup of call-in talk shows that feature up-to-the-moment news, expert
analysis and interviews with the biggest names in the sport, plus specials
hosted by three-time NASCAR Sprint Cup Series champion Tony Stewart.
our broadcasting agreement with SiriusXM was a big offseason move for the
sport,” said Brian France, Chairman and CEO of NASCAR. “A dedicated NASCAR
channel is important for our teams, tracks, drivers and sponsors and is crucial
for fan engagement and audience growth. Being able to simulcast SiriusXM NASCAR
Radio online to subscribers nationwide will allow us additional opportunities
to take our product to new fans in new places.”
NASCAR Radio has become a part of many NASCAR fans’ daily lives and with so
many fans now connecting to their sport through handheld devices, we want to
give them an easy way to access the sport they love online and in mobile
settings,” said Scott Greenstein, SiriusXM’s President and Chief Content
Officer. “NASCAR is an excellent partner
and its programming continues to be a key element in the SiriusXM lineup. We’re very pleased to now deliver to our
subscribers live coverage of every race broadcast, plus our unparalleled daily
talk and analysis, through their computers and mobile devices in addition to
their satellite radios.”
and NASCAR recently agreed to a five-year extension of their satellite
broadcasting agreement. SiriusXM will
continue to broadcast every NASCAR Sprint Cup Series, NASCAR Nationwide Series
and NASCAR Camping World Truck Series race live nationwide through 2016. Listeners also get daily NASCAR talk and
expert analysis 365 days a year on SiriusXM NASCAR Radio, channel 90.
SiriusXM Internet Radio access to your subscription, call Sirius XM Customer Service,
or go to www.siriusxm.com/internetradio.
To listen online, log on to www.siriusxm.com and click
"Listen Online." Enter the username and password you were given and
the media player will pop up. Then select SiriusXM NASCAR Radio.
To listen with
your mobile device, download the SiriusXM Internet Radio App at www.siriusxm.com/internetradio.
more info visit www.siriusxm.com/nascar
or www.nascar.com. Follow us on Twitter at @SiriusXMNASCAR and