Charlotte Motor Speedway will undertake a $4 million capital improvement project this spring, aimed at the track’s more affluent fans.
On the list of scheduled improvements are three Infield Corporate
Hospitality projects the track says will provide increased access to fans. Six “Pit Road VIP boxes” are currently under
construction, and will feature open-air seating, a complete 360-degree view of
the on-track action and access to an exclusive indoor lounge being constructed in
the track’s infield. Cost is $45,000 per year for three years.
CMS is also constructing “The Hub,” a 30-space infield
entertainment compound featuring 50-by-50 plots suitable for tents, campers or
motor coaches. Each space can accommodate as many as 50 fans, and total cost
for each space $7,500 for a weekend, or $20,000 for all Sprint Cup weekends.
The “Champions Pavilion” will include nearly 12,000 square feet of
additional indoor and outdoor hospitality space inside the track’s fourth turn,
overlooking pit road. The Pavilion offers amenities and seating for 300 people,
at a cost of $1,000 per person.
Construction on all three fan areas will be completed in time for
the track’s upcoming NASCAR weekend in May. CMS is also undertaking improvements
to the existing Fan Zone near Morehead Road and Concord Parkway South, allowing
souvenir vendors and to move onto speedway property for the first time.
“This is the kind of thing that’s in demand by a number of our customers,”
said Marcus Smith, President and General Manager of the speedway. “You’re in
the thick of things. You’re right there…We always like to do something a little