Infineon Technologies will not renew its sponsorship of the Sonoma, California, facility when its decade-long contract expires in May. The deal was reportedly worth more than $34 million to the track’s parent company, Speedway Motorsports, Inc., and SMI Vice President for Marketing and Communications John Cardinale told Sports Business Journal that several companies are interested in securing naming rights to the track when Infineon withdraws. "There are three or four companies we're talking to," said Cardinale. "I wouldn't say they're ready to sign, but they're certainly interested. If no replacement sponsor is found, the track will likely revert to its previous name, Sears Point Raceway, which it carried until Infineon’s arrival in June of 2002.
This marks the second time in the last three years that Speedway Motorsports, Inc. has been forced to replace a title sponsor at one of its properties. In late 2009, Lowe's withdrew from its own 10-year naming rights agreement with North Carolina’s Charlotte (formerly Lowes) Motor Speedway.