Monday, March 05, 2012

NASCAR Announces Safety Changes, Tide Debuts New Daytona-Themed Commercial

In the aftermath of Juan Pablo Montoya’s fiery crash at Daytona International Speedway, NASCAR officials have announced that effective immediately, an extra pace car will be placed behind the final jet dryer during track drying and cleanup operations. Drivers of the track maintenance vehicles have also agreed to wear helmets and fire suits during race events, with the changes applying to all three of NASCAR’s national series -- Sprint Cup, Nationwide and the Camping World Trucks.

In a related story, it didn’t take long for Procter & Gamble to capitalize on the publicity generated by the product placement bonanza generated by the Montoya crash for the company’s Tide brand of laundry detergent. Boxes of Tide were used to wash jet fuel and residue from the track surface at Daytona, and the brand debuted a new commercial during Sunday’s FOX broadcast of the Subway Fresh Fit 500 at Phoenix International Raceway, including footage of the crash cleanup and stating, “You keep inventing stains. We'll keep inventing ways to get them out.”

9 comments:

  1. Anonymous10:47 AM

    The biggest issue I saw with workers applying the Tide to the racetrack was having to pick up the little plastic cups that they threw down with the detergent!

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  2. when i have a wreck, I'm using TIDE

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  3. Anonymous11:18 AM

    Now we need to get P&G back as a major sponsor. Who knew Tide was so useful?


    Doug from NJ

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  4. Anonymous11:28 AM

    good to know after a mexican fiesta tide with be there for the clean up

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  5. I think we all knew this was coming as we watched it live. Just way too good of an opportunity!

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  6. Next time I spill a cup of gasoline on my asphalt suit jacket, I'll know what to buy.

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  7. kinda figured after that horrible of a crash they would have to do something. which is good. this might have been a "free" wake up call. this time no one was hurt, and that is awesome !

    Lori from Colorado

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  8. Tonight works well on track soon well as stripes

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  9. All you need for any clean up, is some TIDE. It will get rid of all skid marks.

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