The Las Vegas-based reality show cast of Richard Harrison (aka The Old Man), Rick Harrison, Corey Harrison and Chumlee will add to the Coca-Cola 600 weekend excitement by serving as grand marshals of the HISTORY 300. As part of a promotion with Coca-Cola, two lucky fans will be selected to watch the HISTORY 300 with the TV stars.
“This is a thrill to have HISTORY bring the Pawn Stars to Charlotte for the all the excitement of the Coca-Cola 600 weekend,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “These are real-life guys who’ve become major celebrities by just doing what they do---wheeling and dealing. Our fans will love seeing the Harrison family, and they’ll enjoy watching ‘Pawn Stars’ and more HISTORY TV shows throughout race weekend on the world’s largest HDTV.”
“Pawn Stars” follows three generations of the Harrison family, who own and operate Gold & Silver Pawn Shop in Las Vegas. The series debuted in 2009 and became the network’s highest rated show and the No. 2 reality show on TV, trailing only “Jersey Shore.” Following the show’s success, HISTORY picked up two spinoff series, “American Restoration” and “Cajun Pawn Stars.”
"The Old Man, Corey, Chumlee and I are thrilled to be part of the HISTORY 300 at Charlotte Motor Speedway,” said Rick Harrison. “We all have a deep appreciation and love for cars and are looking forward to being the grand marshals.”
This marks the second year HISTORY has been the title sponsor of the NASCAR Nationwide Series race at Charlotte Motor Speedway. HISTORY and Coca-Cola have partnered to bring fans the ultimate fan experience during the Memorial Day race weekend with a unique HISTORY 300 promotion. The Coca-Cola/Wilco Hess Watch the Race with the “Pawn Stars” campaign includes a grand prize trip for two to Charlotte Motor Speedway, where the winners will watch the HISTORY 300 with the cast of the “Pawn Stars,” enjoy a pre-race meet-and-greet with a Coca-Cola driver and receive tickets to the Coca-Cola 600. Additional winners will receive Coca-Cola, HISTORY and NASCAR-branded merchandise and memorabilia and DVDs.
The campaign will be promoted at 400 Wilco Hess stores in the Southeast. Fans can enter online at www.history300.com beginning April 1.