Tuesday, July 10, 2012

U.S. Army Will Not Return In 2013

The U.S. Army has decided not to renew its primary sponsorship with Stewart-Haas Racing’s No. 39 Chevrolet driven by Ryan Newman. The move is due to a government-mandated reallocation of the Pentagon’s marketing budget that will no longer include a presence in NASCAR.  

Ryan Newman's U.S. Army Chevrolet
A statement from SHR said the team is actively pursuing a new partner to join its roster of sponsors that includes Office Depot, Mobil 1, Quicken Loans, GoDaddy.com, Haas Automation, Chevrolet, WIX Filters, Outback Steakhouse, Aspen Dental, Tornados, Coca-Cola, Oreo, Ritz, Bass Pro Shops and Code 3 Associates. 

Brett Frood, Executive Vice President of Stewart-Haas Racing, commented on the decision, saying, “The U.S. Army has been a great partner of Stewart-Haas Racing since the team’s inception. It has been a mutually beneficial relationship, with the U.S. Army introducing training regimens that improved our pit crews while instilling the mental, physical and emotional strength of the U.S. Army Soldier in all of us. We remain very proud of our representation of the U.S. Army and its brave Soldiers who are 100 percent committed to our country. We will continue to activate on behalf of the U.S. Army for the rest of 2012, while also growing our other dynamic partnerships at Stewart-Haas Racing for the future.” 

John Myers, Director of Marketing Support for the Army’s Marketing and Research Group, said, “The U.S. Army has worked with Stewart-Haas Racing in a mutually beneficial and highly successful relationship for the past four seasons, and they’ve performed superbly as our partner on and off the track. The same can be said of other members of the NASCAR Sprint Cup Series family we have sponsored during the past 10 seasons.  

“The sport, our drivers and the passionate NASCAR fans embraced the Army’s participation and created a tremendous opportunity for Americans to learn more about the profession of the Army Strong Soldier.”


  1. Anonymous10:52 AM

    so that means they will probably drop Tony Schumacher too. guess that lady got her wish...so i guess they will also drop Jr too. So Obama can take another expensive vacation... Patty-Katy, Tx

    1. Anonymous12:04 PM

      The above comment doesnt make any sense. They are cutting back because its OUR tax dollars paying for the sponsership. I love racing, but they dont need to make millions to race. How did Obama get into this?

  2. Robert G.11:53 AM

    Here's a link with a little more inside info:

  3. Doug M3:49 PM

    Typical government decision making. Ignore the people on the front lines with the actual data and knowledge and make decisions based on what they think we get the reelected and keep them employed.

    The guys and gals whose careers depend on them being successful recruiters say motorsports is the best bang for the buck they get for their recruiting budget. Why would anyone want to listen to them?

  4. Doug M3:55 PM

    The Army plans to stay with DSR for 2013 based on their comments earlier today.