As part of their 185th anniversary of brewing great
lager, America's oldest operating brewery will be the primary sponsor on the
RCR Chevrolet Camaro for eight races of the 2014 schedule. Yuengling Light
Lager will be a key partner as Dillon moves full time to the Nationwide Series
next season.
The announcement was made during the company's annual meetings at
their Pennsylvania headquarters. This is Yuengling's first time partnering with
a NASCAR team.
"The Yuengling Brewery is extremely proud to be partnered
with a world-class organization like RCR for the 2014 Nationwide Season,"
said Lou Romano, Director of Marketing and Wholesaler Development for
Yuengling. "Both organizations are true American success stories
exemplifying hard work, family values and proven results.
"Ty Dillon is a perfect match for us to help introduce our
Light Lager brand to loyal NASCAR fans wherever Yuengling is sold. He's not
only a strong competitor on the track, but shares many of the same interests as
Yuengling drinkers. Ty is an avid sports fan, outdoor enthusiast and holds
close family ties.
"We also know and understand the legacy of the No. 3 to RCR
and in NASCAR history, and are honored to have our brewery appear with that
number on Ty's car in 2014."
Dillon is currently competing for the NASCAR Camping World Truck
Series championship and has one victory to his credit this season.
"I'm honored to be able to represent an iconic brand such as
Yuengling," said Dillon, who has eight-career Nationwide Series starts to
his credit, to date. "I'm excited to share my first full year in the
Nationwide Series with them as they venture into the sport for the first time
this season."
"They are family
operated and America's Oldest Brewery, something which fits our heritage at
RCR. We think their family culture will make for a great partnership with the
RCR and Childress family cultures. To say I'm looking forward to racing the No.
3 Yuengling Light Lager Chevrolet next year is an understatement."
So I guess this in reality is also an announcement that brother, Austin Dillon, will be moving up to cup in 2014. I know there has been strong speculation about Austin's future for 2014 but I don't believe I had seen annything official yet about a move to cup. Maybe RCR is building a two-seater with the # 3 on it to run in the NNS.
ReplyDelete