As part of the event, members of the France family signed and unveiled a special commemorative plaque that was placed at the center of the steel beam (previously signed by the project’s construction team). International Speedway Corporation CEO Lesa France Kennedy also spoke about the significance of the DAYTONA Rising project.
“Daytona International Speedway is a special place and we’re honored to continue its legacy through the DAYTONA Rising project,” said France Kennedy. “We’re literally building history and creating an unprecedented motorsports experience. I can only imagine how exciting it must have been for my grandfather to turn his vision into reality when he built the Speedway more than 50 years ago.”
Utilizing special DAYTONA Rising whistles, Barton Malow (design-builder for DAYTONA Rising) joined International Speedway Corporation employees as well as Daytona International Speedway employees and longtime ticket holders for a ceremonial command to raise the steel beam. To honor construction traditions, a tree was attached to the beam along with a massive American flag, Florida's state flag as well as flags honoring Daytona International Speedway and Barton Malow.
“Today was a great opportunity to celebrate our collective accomplishments to date,” said Daytona International Speedway President Joie Chitwood III. “We’ve enjoyed the journey thus far and look forward to continuing the momentum during the months ahead.”
At the halfway point, the DAYTONA Rising construction project has surpassed one million man-hours, installed 89 percent of the total steel, poured more than 105 million pounds of concrete and installed 26 escalators and four elevators.