BLUE-EMU will be an
associate sponsor of RPM with their logo appearing on the roof strip and the
lower-rear quarter panel of the No. 9 Ford Fusion beginning this weekend at the
Martinsville Speedway. The multi-year agreement will also integrate Richard
Petty as a spokesperson for the brand.
This will not be the
first venture into sports marketing for BLUE-EMU, but it will be the first to
combine two legendary and Hall of Fame sports figures, Johnny Bench and Richard
Petty. Bench and Petty will be featured together in new television ads to debut
in 2015 for BLUE-EMU. The company has already grown expediently with Bench and
expects the same with their latest partnership with RPM and Petty.
"Our group at
Blue-Emu is truly excited about this opportunity to have Hall of Fame driver
Richard Petty and his team on board with our brand," said Susan Gregory,
President and COO of parent company NFI Consumer Products. "Johnny has
exceeded our expectations for Blue-Emu in 2014, and having Richard Petty and
his team join our group will allow us to reach a new demographic and inform
them about how Blue Emu can soothe their joints and muscles."
"I always stay with
products that help," said Richard Petty, Co-Owner of Richard Petty
Motorsports. "I am as busy as ever and BLUE-EMU will continue to keep me
going. I can count on them for fast comfort after long days. We're going to trust
them to always keep our crews in the race too and welcome them to our
team."
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