ditech will expand its associate sponsorship of Kevin Harvick and the No. 4 team to include a two-race primary sponsorship. The specific races where ditech will back Harvick have not yet been determined, but the No. 4 ditech Chevrolet was unveiled today on FOX Sports 1's NASCAR RaceHub. Harvick and ditech Chief Marketing Officer Rich Smith unveiled the blue No. 4 ditech Chevrolet and formally announced the increased partnership with SHR.
"We are thrilled to expand our sponsorship with Kevin for two primary races in 2015," Smith said. "It's well known that NASCAR fans are steadfast in their support of team sponsors, and the surge in interest and awareness of the ditech brand is proof of that loyalty. Kevin continues to be a top performer in the Chase for the NASCAR Sprint Cup, and we look forward to seeing all that he and the No. 4 team can do this year and in the years to come."
On Sept. 10, ditech announced an associate sponsorship of Harvick and SHR's No. 4 team. Since then, ditech has experienced a surge in brand interest, prompting the company to augment its associate sponsorship with two races as a primary sponsor.
"We're very proud to be able to deliver for ditech in such a short period of time," said Harvick, one of only 12 drivers still in contention for the Sprint Cup championship with six races remaining. "We're here to win -- for us, for ditech and for ditech's customers -- and come next year, we'll have two opportunities to do it in a blue No. 4 ditech Chevy."