At the conclusion of 2011, the combined number of active Facebook and Twitter users was 1.55 billion. Together, those social media channels would make up the third largest country in the world. Include other digital networks like Google+, YouTube and LinkedIn, and you'd have enough people connected to rival the population of China.
With those numbers in mind, Mike Calinoff, spotter for NASCAR Champions Matt Kenseth (@MattKenseth), Ricky Stenhouse, Jr (@StenhouseJr) and Truck Series sophomore Nelson Piquet (@NelsonPiquet) has created 140BUZZ to serve the motorsports community and all categories of business with budgets of all sizes.
"Our online visibility tactics with Social Media, SEO, Public Relations, Branding and integrated digital marketing services are geared not only to drive traffic, but to build relationships for our clients," said Calinoff. “We’re living at the intersection of influence and leverage, and we're confident we can keep our clients current and relevant."
140BUZZ services will be available à la carte in an effort to target specific needs of grassroots and NASCAR-level racers and teams, along with small to medium-sized businesses.