Wednesday, February 08, 2012

Front Row Motorsports Inks New Sponsor

Ragan will fly the MHP colors
Sport supplement company Maximum Human Performance will join Front Row Motorsports as a multi-race, multi-year partner in the team's NASCAR Sprint Cup Series campaigns. MHP will serve as a primary sponsor for multiple races in both 2012 and 2013, including the upcoming Budweiser Shootout at Daytona International Speedway on David Ragan's #34 Ford. They will also fill the quarter panels of  David Gilliland's #38 Ford in the season-opening Daytona 500.

MHP will also be the official sport supplement line of Front Row Motorsports and an official sponsor of the #34 and #38 pit crews. Company experts will work with the team's pit crew coach and trainers to develop nutritional and fitness plans to improve and maximize the performance of the over-the-wall crew throughout the season. 

"This is really going to be a unique program," said Front Row Motorsports owner Bob Jenkins. "Sponsors help make your race programs better across the board via funding, but this is a case where they're also going to make our pit crews healthier, stronger and faster. Everyone knows that a couple seconds on pit road can make a huge difference on the track. This partnership is focused on getting our athletes in the best shape possible to deliver maximum performance when it matters most." 

Fairfield, NJ-based MHP was launched in 1997 by bodybuilder Gerard Dente to develop premier science-based, research-driven sports supplements to help athletes achieve their greatest physical potential. The product line is used by world-class athletes, pro bodybuilders, power lifters, strongmen and fitness enthusiasts.

1 comment:

  1. First, he was sweating a ride. He got his ride. Now an addtional sponsor. GO DAVE!!