Thursday, February 09, 2012

Hornaday Signs A Sweet Deal

Joe Denette Motorsports has taken "sweet" to a whole new level with the addition of Anderson's Maple Syrup to its 2012 sponsorship line-up.

The Wisconsin-based company will serve as primary sponsor of the No. 9 Chevrolet Silverado for five races with four-time NASCAR Camping World Truck Series champion Ron Hornaday. The 2012 campaign with Anderson's includes the season opener at Daytona International Speedway, as well as events at Dover, Chicagoland, Bristol and Talladega. Anderson's will also share associate sponsorship of the No. 24 Chevrolet Silverado driven by Sunoco Rookie of the Year contender Max Gresham.

"I had the privilege of working with Anderson's in 2011, I'm thrilled to have them back on board this year," said Hornaday. "They are a small family-owned and operated company with big dreams and a great product. I look forward to our continued success in 2012 and can't wait for the sweet taste of victory."

Anderson's Maple Syrup, a pure, all-natural, and healthy alternative to artificial "maple-flavored" syrups, was started over 80 years ago by Paul Anderson as a hobby. Today the third generation grandson, Steve Anderson, continues the family's sugar making heritage. "We are thankful for the opportunity to be a part of Ron Hornaday's 'Drive for 5'," said Steve Anderson. "Joe Denette Motorsports has assembled a great team and we feel fortunate to be a part of their program. Anderson's Maple Syrup is excited about the 2012 NASCAR Camping World Truck Series season and sharing it with the loyal fans of Ron Hornaday and Anderson's Maple Syrup."


  1. yep Real SWEET.Love The Pun

  2. I'm glad that the truck series offers smaller businesses like Anderson's Maple Syrup an opportunity to explore marketing in NASCAR!

  3. Donnie37:49 PM

    Can't wait for Hornaday to take this sweet ride to victory lane!!!

  4. Anonymous8:02 AM

    Great News