Wednesday, February 15, 2012

JR Motorsports Inks New Sponsor

JR Motorsports has announced a strategic sponsorship with Ingersoll Rand that features a one-race primary sponsorship of the No. 88 Chevrolet driven by Cole Whitt in the NASCAR Nationwide Series, along with full-season associate sponsor placement. 

Ingersoll Rand will serve as primary sponsor on Whitt’s No. 88 Chevrolet during the May 26 race weekend at Charlotte Motor Speedway. Whitt, a 20-year-old from Alpine, Calif., is in his first season at JR Motorsports and joins Danica Patrick in competing for a Nationwide Series championship in 2012.

 “As long as I’ve been in this business of racing, there have been Ingersoll Rand tools in my tool box,” said JRM co-owner and crew chief Tony Eury Jr. “That’s not a corporate talking point, that’s just the truth. This partnership between JR Motorsports and Ingersoll Rand might be new, but we are not new customers. To be able to add Ingersoll Rand to our arsenal of sponsors only makes us better.”

Whitt commented on the signing, saying, “I had the privilege to go to Ingersoll Rand just to see all their new tools and products, and it is impressive. I’m a tool guy, just like anyone else who spends most of their time in a shop or garage. Ingersoll Rand air-powered tools are incredible – very powerful, very durable, and very efficient.”

JR Motorsports’ garage and pit crews will continue to use pneumatic tools from Ingersoll Rand to improve the performance abilities of its cars throughout the season, including the Ingersoll Rand ThunderGun. Coupled with its presence at the track, JR Motorsports will incorporate a marketing, social media, and digital production plan as part of its sponsorship agreement with Ingersoll Rand.

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