Monday, February 13, 2012

Daytona Announces New Social Media Package

Daytona International Speedway has announced plans to implement the largest and most expansive social media effort in NASCAR to assist and fans at the “World Center of Racing” during Speedweeks 2012 and the 54th Daytona 500.

Fans can join the conversation with DIS, media, teams and drivers on Twitter with @DISupdates, #DAYTONA500, #BudweiserShootout, #GatoradeDuel, @NextEra_Energy Resources 250, #DRIVE4COPD300, #Speedweeks. For customer service on race days, fans can contact @DIS_help and #DIShelp.

Fans can also download the free DIS Mobile App, featuring free access to daily schedules, gate policies, directions, basic event information, news articles and interactive GPS facility and parking maps with search capability. Fans can also stay up-to-date with Daytona’s Facebook, Twitter and RSS News feeds, as well as connect with and locate friends at the race via the “Friend Finder.” Download the mobile app to Sprint smart phones via Android Marketplace or the iTunes Store.

“There’s a reason why Daytona International Speedway boasts the largest social media following of any racetrack in NASCAR,” said Daytona International Speedway President Joie Chitwood III. “During Speedweeks, we’ll continue our efforts to make it easy and enjoyable for fans to get closer to the sport, while also reaching out to our younger, more technologically savvy race fans.”

1 comment:

  1. Please tell Joie Chitwood that older fans are also technologically knowledgable. Like me. My 70th birthday present is a ticket to the Pit Road Patios for the Daytona 500!!