|Stenhouse has a new backer|
NOS Energy Drink has entered a partnership with reigning NASCAR Nationwide Series 2011 Champion Ricky Stenhouse Jr. and Roush Fenway Racing. NOS’ colors will be featured on Stenhouse’s No. 6 Roush Fenway Ford Mustang for three races in 2012, as he defends his NASCAR Nationwide Series Championship title. Those races include Daytona on July 6, Bristol on August 24 and Texas on November 4.
Stenhouse will be the focal point for the brand’s strategic motorsports media outreach, and be featured in national and local initiatives. Fans will be able to acquire custom co-branded Stenhouse merchandise and memorabilia through the NOS Rewards Series, the under-the-tab loyalty program launched in 2011.
“It’s awesome to have NOS Energy on our No. 6 Ford Mustang,” said Stenhouse. “We both have our sights set on going fast and finishing first in 2012, and I look forward to drinking a lot of NOS in victory lane this season.”
“We’ve always made it a point to work with partners that embody what NOS stands for—high performance energy, unwavering mental focus, and aggressive determination—and Ricky and Roush Fenway are perfect examples .” said Eric Helms, NOS director of marketing. “Ricky’s young, he’s charismatic, and though he’s had tremendous success, he’s still committed to getting better. We’re excited to be teammates and we can’t wait for the season to start.”