TaxSlayer.com has renewed its partnership with JR Motorsports, signing a long-term sponsorship agreement with the Dale Earnhardt Jr.-owned NASCAR Nationwide Series team.
JRM general manager Kelley Earnhardt Miller
announced today that as part of the new agreement, TaxSlayer.com will receive
primary paint schemes in 17 Nationwide Series races each year of its contract,
starting with the 2013 season-opening Daytona race with Earnhardt Jr. at the
"Our relationship with TaxSlayer is very
important to me personally," said Earnhardt Jr. "I thank Jimmy
Rhodes, Carl Rhodes and Zane Christopher for trusting in my company to help
grow theirs. In a short time we've been able to do really good things, and I
look forward to working with them for years to come. It's just as important to
me to build their customer base as it is for us to win races."
Earnhardt Jr. will continue to be the face of
TaxSlayer.com marketing campaigns, which will include nationally televised
commercials that will air heavily during the tax-season months of January,
February and March. He will drive the TaxSlayer.com Chevrolet in the
season-opening Daytona race. He is a three-time winner of that race and
six-time winner at Daytona in the Nationwide Series. The Daytona event is one
of two races in which Earnhardt Jr. will drive TaxSlayer's familiar
red-and-black paint scheme.
"Extending our NASCAR sponsorship with
JR Motorsports was a key factor in our marketing strategy," said Jimmy
Rhodes, founder and owner of TaxSlayer. "Through our association with Dale
Jr., we've been able to grow our business and introduce new customers to our
service. Extending this relationship with JR Motorsports and committing to its
future just makes sense for us."
Earnhardt Miller said the complete JRM
sponsor and driver line-up for 2013 is still in the final stages and will be
announced soon. JR Motorsports is a nine-time winner in the Nationwide Series
since its inception in 2005.