|Hornaday has a new backer.|
Great Play's philosophy is that while not every child may have the desire or genetic capability to be a professional athlete, every child does have the capacity to be physically successful. With all the benefits that come from an active lifestyle, all children should be aided and encouraged to reach their full potential. At Great Play, children ages six months to fifth grade develop motor skills, sports skills, fitness and coordination through instruction and fun, structured play, in an exciting interactive arena.
Great Play already realizes the viability of a marketing partnership with Joe Denette Motorsports, the Virginia-based company was an associate sponsor of Elliott Sadler and the No. 24 entry at Homestead-Miami Speedway in 2011.
"Joe Denette Motorsports, furthermore, NASCAR and the NASCAR Camping World Truck Series provide companies like Great Play with a unique platform to market their brand," continued Shugart. "We were able to get in on the ground floor of a growing team to reap the benefits of a NASCAR sponsorship; huge crowds, unprecedented brand loyalty, dedicated sports media coverage and compelling action. The results are proven."