Thursday, January 26, 2012

France: NASCAR "In A Very Good Place."

NASCAR Chairman Brian France made it clear today that the sanctioning body and its stakeholders intend to build on the success of 2011 as the new season begins with the Feb. 26 Daytona 500 and other Speedweeks events at Daytona International Speedway.

In his State of NASCAR remarks delivered during the NASCAR Sprint Media Tour hosted by Charlotte Motor Speedway on Thursday, France said, “The sport is in a very good place and we’re going to work even harder to achieve the very best things for the sport of NASCAR well into the future.”

France pointed to initiatives begun a year ago – a simplified points structure in all three national series and a “Wild Card” twist in the Chase for the NASCAR Sprint Cup™ that placed a greater emphasis on race victories – which culminated in what France called “a championship battle that will be talked about for decades to come.”

While the 2012 season will be one of continuity rather than major change, NASCAR will introduce electronic fuel injection into the NASCAR Sprint Cup Series and implement rules designed to restore traditional “pack racing” at Daytona International Speedway and Talladega Superspeedway.

“We have had a breathtaking number of close finishes at those tracks, but the fans want a mixture of styles including a return to a more traditional ‘pack racing’ and that close side-by-side competition that’s unique to Talladega and Daytona,” France said. “NASCAR and the teams are working hard on this and based on the test earlier this month, we’re encouraged that we’re making progress.”

France also said the sanctioning body continues to operate on a more collaborative method of maintaining and growing the industry by taking into consideration the thoughts and needs of teams, tracks, media partners and especially its fans. “The goal of this effort is to help us better serve our great fans, grow our audience and ensure that our sport stays relevant, vibrant and highly-valuable to sponsors and other partners critical to the health of NASCAR,” said France.
“The industry has never been more united in growing the sport.”

France said the organization is “very encouraged” by increased television ratings across its three national series – NASCAR Sprint Cup, NASCAR Nationwide and NASCAR Camping World Truck Series. He also pointed to attendance gains at a number of venues. “While we are still in a tough economic climate that is still difficult, we are pleased with some positive steps we saw last year,” he said.

France and Robin Pemberton, NASCAR’s vice president, competition and racing development, touched on how EFI and the introduction in 2013 of re-styled NASCAR Sprint Cup cars from Chevrolet, Dodge, Ford and Toyota will make the sport more relevant to manufacturers and technology companies.

“EFI excites the manufacturers and technology companies,” said France, responding to questioning about NASCAR’s embrace of technology. “To attract new companies (to the sport), we’ve had to take a little different view of that.”

Ford earlier this week unveiled its 2013 Fusion prototype with the other OEMs (original equipment manufacturers) to follow in the near future. A closed test of the cars is scheduled early next month with additional testing to follow before final specifications are drawn.

“This is certainly a milestone in our sport,” said Pemberton. “We’ve worked very closely with the manufacturers on the new car and the four new models are simply outstanding.

“I think the fans are going to love them and it is going to be such a positive step in helping our race cars become more and more relevant with our fans past, present and future.”

Daytona International Speedway President Joie Chitwood previewed next month’s 54th Annual Daytona 500 (Feb. 26 at 1 p.m. ET on FOX, MRN Radio, SiriusXM Satellite Radio). He and his staff are committed to building on the enthusiasm of the 2011 season – and last year’s race that made 20-year-old winner Trevor Bayne a household name.

“We kicked off the (2011) season with energy and enthusiasm and that’s our goal for this year,” said Chitwood. “We want to produce that kind of event again.”Daytona’s season begins Saturday with the running of the 50th Annual Rolex 24. The twice-round-the-clock race, most of which can be seen live on SPEED beginning at 3:30 p.m. ET, kicks off the 2012 GRAND-AM Rolex Series campaign.

Thursday’s event at the NASCAR Hall of Fame also introduced the 2012 Drive for Diversity class which will compete in the NASCAR K&N Pro Series East and at selected NASCAR Whelen All-America Series tracks for Rev Racing. They are Jorge Arteaga, 25, Aguascalientes, Mexico; Mackena Bell, 21, Carson City, Nev.; Trey Gibson, 19, Easley, S.C.; Ryan Gifford, 22, Winchester, Tenn.; Kyle Larson, 19, Elk Grove, Calif.; and Bryan Ortiz, 22, Bayamon, Puerto Rico.


  1. Anonymous6:09 PM

    Here goes, (IMHO)

    NASCAR waited until 2012 to install fuel injection on their cars, which has been standard on ALL production cars since 1988, they still don't have a TV channel on cable, dedicated YouTube channel (sorely needed), or Facebook page.

    Their demographic is upwards of 45 years old average (which by the way is one of the biggest reasons they are having difficulty gaining new sponsors), they aren't making the cars recognizable until 2013, and they are making progress? Progress in what? Moving laterally?

    Their season finale barely beat SpongeBob in the ratings on cable for that evening, a 4.4 I think they pulled, and they are in a very good place? Tony Stewart should have been EVERYWHERE in December and January. There was an event on TV, Tony needed to be there and become a household name, or maybe Carl Edwards with him as ambassadors of the sport. NASCAR should have played up the closest finish in history to newcomers instead of sitting on their heels. But NASCAR is in a good place?

    As much as my daughter was a part of my career and cars growing up, the last thing she watches now is a race, because it doesn't appeal to her or her generation. And it's not her fault.

    The music NASCAR surrounds itself with isn't what their (possible) future fans listen to (Country) and isn't what most of the U.S. listens to either (easy to prove). The constant militarism isn't gaining them friends among the young. Michelle Obama came to Homestead to kick off a program to HELP wounded soldiers, and the fans booded her. That's progress?

    NASCAR thought tweaking the rues and making it more difficult to fuel the cars was enough to bring the fans back. It wasn't. It was the solid determination of two men on a mission, Tony Stewart and Carl Edwards, that bailed them out of mediocrity last year.

    Sorry Brian, take off the rose colored glasses. NASCAR needs to fix things fast, because the new contract is coming up, and the networks are going to ask for concessions this time. NASCAR, the sport I love, isn't loved by enough people, and you need to do more to fix that scenario.

    Doug from NJ

  2. Brian France thinks the 2011 championship will be talked about for "decades to come."

    By who?

    I've seen no evidence people who follow the sport think much of a points race that artificially locks out 4/5ths of the field from any top-12 points contention with ten races to go and which in this past season only ended in a points tie on sheer chance, and which all but punished the winner (Tony Stewart) for the fact of winning for of the last ten races - he needed five race wins just to TIE for the points lead? That is NOT a legitimate points race and as such is as forgettable as any.

    France's verbiage as usual doesn't cotton to the reality of the sport - he cites fans to justify trying to "break up the 2-car tandems" at Daytona and Talladega despite NO evidence of serious fan opposition to that form of racing outside of some ingrates on message boards - and assumes he can ever "break up the 2-car tandems" even with the physics of the phenomenon 100% against ANY effort to break them up - this sport will never again see any scenario where a 2-car tandem is slower than a conventional draft.

    As usual he cites the economy to explain away the sport's decline in popularity even as tracks slash ticket prices to levels that would normally bring a surge of attendance - and the popularity keeps declining. The fact of the illegitimacy of the Chase (where by far the strongest drops in attendances has occurred), the uncompetitive quality of almost all the racing (get back 50-lead-change racing at more tracks and you'll get fans back, Brian), the continued indefensible level of control of the racing by the officiating tower (phony "out of bounds" lines, closing pit road, dictating pit speeds, not racing to the stripe to determine the rundown/outcome), and the breathtaking dislikeability of the sport's "stars" like Harvick, the Busch Bash, the Hendrick honchos, Juan Montoya, Danica, Edwards, etc. are why the sport has declined, Brian.

    And EFI - why is the sport NOT restricting technology? It's as though 30 years of bitter direct experience hasn't shown everyone that the technology arms race has been a net failure for the sport.