After featuring a
predominantly black paint scheme for the past two seasons, the No. 29 will
shift to the Budweiser Bowtie-can inspired red and white scheme as the primary
look in 2013. The red and white scheme originally debuted during the Chase last
year to coincide with the debut of the new Budweiser can.
“We’ve been in the fortunate
position of having two great looks for the No. 29 Budweiser Chevrolet, both of
which have become fan favorites,” said Rob McCarthy, vice president, Budweiser.
“The Budweiser Bowtie paint scheme brings the iconic Budweiser can to life
at-track, and that opportunity coupled with the fans’ response made the
transition an easy decision.”
Introduced in August 2011,
the current can design is Budweiser’s 12th since 1936 when Anheuser-Busch first
began offering its flagship brand in cans. The focal point of the design is
Budweiser’s iconic bowtie, complemented by the time-honored Budweiser creed and
Anheuser-Busch medallion. The same elements are prominent on the new No. 29
Budweiser Chevrolet SS.
“We’ve raced this paint
scheme a few times in the past and it is by far the fans’ favorite as well as
mine,” said Harvick. “The paint scheme reflects the packaging as well as the
can, which makes for a perfect fit when it comes to the various aspects of
Budweiser’s activation.”
Harvick will race the new
No. 29 Budweiser Chevrolet SS for the first time during Budweiser Speedweeks at
Daytona International Speedway in February.
I like it. Eventhough GM had to rebadge a Holden, it's still a nice looking ride.
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