The
Home Depot will utilize the home improvement store’s proprietary tool brand,
Husky, as the primary sponsor for the Joe Gibbs Racing No. 20 Toyota in each of
its NASCAR Sprint Cup Series races during the 2013 season.
Through
this partnership The Home Depot looks to reward its customers through Husky
Days of Giving, a Facebook contest offering the chance to win great Husky
products daily as well as a grand prize to be awarded at the end of the
promotion.
Husky
will be the primary sponsor on JGR’s No. 20 NASCAR Sprint Cup Series entry in
20 races during the 2013 season and The Home Depot will remain the associate
sponsor when Dollar General serves as the car’s primary sponsor.
Fans
can get a special unique first look the new Husky paint scheme by clicking on
this link and then clicking the “like” button for Husky Tools: http://www.joegibbsracing.com/husky2013.
To
go directly to the Husky contest page, click on the following link: https://www.facebook.com/pages/Husky-Tools/172998836050220?sk=app_100132936820333.
Once
there, you can click “like” to become a fan of Husky and then click on the big
“enter” button at the center of the page to fill out the entry form before
hitting the submit button for a chance to win. Fans can enter once daily
between now and December 24 for their chance to win.
Photo: Joe Gibbs Racing
Photo: Joe Gibbs Racing
I never really understand these sponsorships that narrow brand focus. It must make sense to the people controlling the dollars, but it doesn't to me. That's why I'm making a comment on a blog instead of allocating 20 million dollars worth of advertising budget, I guess.
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