“The Team Development Weekend will be intense,” said RACE 101 founder and head instructor Tony Blanchard. “The goal is to introduce drivers, team members, and family members to the principles we teach our students in the full RACE 101 program. It will be a lot to take in over three days, but we have been developing this for years. The market is ready.”
RACE 101 is a one year program for young racers looking to flourish by understanding the complicated business of racing both on the track and away from the track. It combines technical principles along with marketing and public relations studies that a race team needs to achieve success.
“It is amazing what we will introduce a class in just three days,” said marketing and public relations instructor Adam Ross. “Once we share our philosophy behind the way we approach the business of racing it becomes much easier to take everything in. We also plan to work with our race teams beyond the weekend to see them succeed.”
Blanchard and Ross say the reason for understanding the material taught is just as important as understanding the material itself. If it sounds complicated – it is, but it isn’t at all.
“Any of the topics we teach could be university courses,”said Blanchard. “From physics, to public relations, to communication the content is advanced learning. But if you understand it in context, and if you understand why you need to grasp those subjects then it becomes much easier.
“If we told the average racer we need to affect the coefficient of friction on a car he or she likely wouldn’t know where to start. When you explain we’re looking for forward bite then it becomes much easier to understand. Every racer has encountered that challenge. We plan to help our students understand reasons for learning what we teach, and it will be much easier to grasp.”
While teaching the drivers it is important to also teach the whole crew. The need for crew members and family to understand the same principles as the driver is simple.
“The core of RACE 101 is communication,” said Ross.“Communication dictates the success of a race team. Communication within the team is critical to on-track success. Communication with the media and with potential marketing partners creates opportunity.
“Often a race team is a family operation with a small amount of outside help. When everyone understands the same principles the team becomes stronger. In three short days we will show how communicating the right way will lead to greater success in our sport, and the entire team will play a role.”
Following two days in a classroom setting the group will put its knowledge to use working on various parts of a race car. The course is hands-on, and the material relates directly back to each individual race team. Included in the cost of the seminar is ongoing consultation with Blanchard and Ross on both chassis set-up, proposal-writing, and the creation of a media campaign.
“Our goal is to communicate what we know to be successful strategies and tactics in racing, and then to work with each team to make sure they apply what they learn successfully,” said Blanchard. “By applying their studies to their individual teams it completes the teaching process. The results are staggering.”
“We don’t just want to teach a class and move on to the next group,” said Ross. “By following up with each team to execute what they’ve learned then we know they understand. It’s very rewarding to see past students achieve their potential.”
For more information on RACE 101: Team Development Weekend, or to inquire about registering to this exciting event please email RACE 101 at firstname.lastname@example.org .