The RACE 101 ‘Team Development
Weekend’ will debut January 11-13, 2013 in North Carolina. The
three-day seminar was created to meet demands from racers and race teams for a
detailed overview of everything taught in the popular, year-long RACE 101
program.
“The Team Development Weekend will
be intense,” said RACE 101 founder and head instructor Tony Blanchard. “The
goal is to introduce drivers, team members, and family members to the
principles we teach our students in the full RACE 101 program. It will be a lot
to take in over three days, but we have been developing this for years. The
market is ready.”
RACE 101 is a one year program for
young racers looking to flourish by understanding the complicated business of
racing both on the track and away from the track. It combines technical
principles along with marketing and public relations studies that a race team
needs to achieve success.
“It is amazing what we will
introduce a class in just three days,” said marketing and public relations
instructor Adam Ross. “Once we share our philosophy behind the way we approach
the business of racing it becomes much easier to take everything in. We also
plan to work with our race teams beyond the weekend to see them succeed.”
Blanchard and Ross say the reason
for understanding the material taught is just as important as understanding the
material itself. If it sounds complicated – it is, but it isn’t at all.
“Any of the topics we teach could be
university courses,”said Blanchard. “From physics, to public relations, to
communication the content is advanced learning. But if you understand it in
context, and if you understand why you need to grasp those subjects then it
becomes much easier.
“If we told the average racer we
need to affect the coefficient of friction on a car he or she likely wouldn’t
know where to start. When you explain we’re looking for forward bite then it
becomes much easier to understand. Every racer has encountered that challenge.
We plan to help our students understand reasons for learning what we teach, and
it will be much easier to grasp.”
While teaching the drivers it is
important to also teach the whole crew. The need for crew members and family to
understand the same principles as the driver is simple.
“The core of RACE 101 is
communication,” said Ross.“Communication dictates the success of a race team.
Communication within the team is critical to on-track success. Communication
with the media and with potential marketing partners creates opportunity.
“Often a race team is a family
operation with a small amount of outside help. When everyone understands the
same principles the team becomes stronger. In three short days we will show how
communicating the right way will lead to greater success in our sport, and the
entire team will play a role.”
Following two days in a classroom
setting the group will put its knowledge to use working on various parts of a
race car. The course is hands-on, and the material relates directly back to
each individual race team. Included in the cost of the seminar
is ongoing consultation with Blanchard and Ross on both chassis set-up,
proposal-writing, and the creation of a media campaign.
“Our goal is to communicate what we
know to be successful strategies and tactics in racing, and then to work with
each team to make sure they apply what they learn successfully,” said
Blanchard. “By applying their studies to their individual teams it completes
the teaching process. The results are staggering.”
“We don’t just want to teach a class
and move on to the next group,” said Ross. “By following up with each team to
execute what they’ve learned then we know they understand. It’s very rewarding
to see past students achieve their potential.”
For more information on RACE 101:
Team Development Weekend, or to inquire about registering to this exciting event
please email RACE 101 at office@race101.net
.
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