The IMIS will be consolidated with
the Performance Racing Industry (PRI) Trade Show, which returns to Indianapolis
for 2013 and beyond. The 2013 PRI Trade Show will occupy the entire Indiana
Convention Center in Indianapolis, with Thursday, Friday, and Saturday Show
days, December 12-14, 2013.
The acquisition unifies the racing
industry’s two trade shows into one, creating the opportunity for exhibitors
and buyers to do business in a single location.
“The racing industry needed to have
just one motorsports trade show in the U.S. I’m proud to say we’ve accomplished
that,” said Scooter Brothers, SEMA chairman of the Board of Directors. “We have
all worked toward a common goal, and have succeeded on behalf of the industry.
To have a single home for the racing trade show is clearly the best thing for
the industry, and working together with Chris Paulsen (co-founder of IMIS), we
got it done.”
Both the PRI and IMIS trade shows
will take place as scheduled for 2012. The PRI Trade Show will be held November
29–December 1, in Orlando. The IMIS will be held December 6–8, in Indianapolis.
The IMIS transaction is set to close in December 2012.
“We formed IMIS in 2009 to bring a
hardcore racing tradeshow back to Indianapolis,” Paulsen said. “We grew a lot
faster than we ever could have dreamed of and we couldn’t be happier that a
hardcore racing tradeshow will remain in Indianapolis for years to come. SEMA
will be great stewards of the hardcore racing industry and I couldn’t be more
pleased that Indianapolis will remain the center of motorsports both on and off
the track.”
“Being from Indiana, having a
hardcore racing trade show in Indianapolis was very important to me,” said Tony
Stewart, three-time NASCAR Sprint Cup Series champion and co-founder of IMIS.
“That’s why I got involved with Chris and Jeff (Stoops, co-founder of IMIS) to
help form IMIS and bring back a show to Indianapolis. I know SEMA will do a
great job to make sure Indy remains the place for hardcore racing. The State of
Indiana and City of Indianapolis, especially Governor Mitch Daniels and Mayor
Greg Ballard, were huge allies of the show and I know the city and state will
continue to help grow the motorsports industry in Indiana.”
The 2013 PRI Trade Show will be organized
and produced by the PRI team based in Laguna Beach, California, with John
Kilroy at the helm as Vice President/General Manager. This year’s PRI Trade
Show in Orlando is the 25th edition. PRI also publishes the racing
industry’s only business magazine.
“We are excited to bring the PRI
Trade Show back to Indianapolis, where exhibitors and buyers experienced six
very successful racing industry trade shows, from 1998 to 2004,” said Kilroy.
“Chris Paulsen, Jeff Stoops, Tony Stewart and the entire IMIS team have done an
excellent job starting up a new racing trade show, and we promise to build on
their mission to keep Indianapolis the annual epicenter of new racing
technology.”
“This consolidation is all about
helping the racing industry to succeed,” said SEMA President and CEO Chris
Kersting. “Unifying the racing industry’s trade shows makes it more affordable
for all to participate and allows us to focus on providing the greatest value
and benefits for the racing segment. Look for the association to be adding
resources and services to help participants get maximum value from the PRI Show
in Indy.”
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