Penn joined RCR in 2009 as Director of Business Development and was promoted to Managing Director of Business Development in 2010. He has overseen the growth of the business development department, from one to four people. His responsibilities include developing long-term partnerships for all of RCR's teams and growing new revenue channels. Penn has been instrumental in establishing new partnerships with Budweiser, Growth Energy, AdvoCare, WESCO and Husky Liners.
"Rick has done an outstanding job for RCR since he joined us in 2009," said Ben Schlosser, chief marketing officer for Richard Childress Racing. "He has assembled a terrific team for our business development efforts, implemented solid strategies to attract new partners to RCR and has helped drive B2B activities for many of our current partners. Rick has been instrumental in forging new relationships with companies like AdvoCare, Growth Energy, WESCO, Husky Liners and a few others which we have not yet announced."