Tuesday, July 23, 2013

Calinoff Debuts "Popular Speed"

Digital Downforce is the theme of Mike Calinoff's latest project, PopularSpeed.com. 

The NASCAR spotter for Ricky Stenhouse, Jr. and Trevor Bayne is boasting a social media-driven, interactive website for both veteran and rookie race fans. In addition to news, editorials and exclusive photos, PopularSpeed will offer race fans an opportunity to win race tickets, pit passes and NASCAR swag through contests and giveaways on a regular basis. 

"Digital and Social Media platforms are literally changing daily," said Calinoff. "There was an opportunity to produce a different way to deliver content to the race fans, while opening up a forum for them to express themselves as well. It's going to be a lot of fun for everyone." 

Calinoff has assembled a corps of both well-recognized writers and "development journalists" to bring the fans to the nucleus of the sport. 

In an effort to give two of Twitter's most noted personalities a voice of more than 140 characters, the popular @TheOrangeCone and @nascarcasm will contribute with their unique and humorous perspectives.


  1. Too bad they force FB use to comment!

    Another NASCAR related site with no reason to visit it because of a poorly thought out platform and forcing social media upon readers to make comments.

  2. As of July 15th, there were 1.11 Billion people on Facebook. Let me know if you hear of a netter platform.

    1. Mike,

      I guess if you are looking for viewers for your advertisers you made the right choice.

      If you were actually looking to serve NASCAR fans, as the header claims, perhaps you should have looked the fans leaving ESPN's site because of the same FB comment system.

      I guess the real question of "Do you want to run with the pack or be a leader in the world of internet racing information?" is answered by your FB user statistics though.
      I am sure all your sponsors are pleased with your stats though.

      I find it entertaining that you felt the need to come comment here about my comment about your comment system.

      No FB log in required here.

      Thanks to the GodFa for that.

  3. Chuck6:05 PM

    Or even a better platform!

    1. Spell check was off on the browser or he was thrown off by the lack of a FB log in option to comment. LOL