The NASCAR spotter for Ricky Stenhouse, Jr. and Trevor Bayne is boasting a social media-driven, interactive website for both veteran and rookie race fans. In addition to news, editorials and exclusive photos, PopularSpeed will offer race fans an opportunity to win race tickets, pit passes and NASCAR swag through contests and giveaways on a regular basis.
"Digital and Social Media platforms are literally changing daily," said Calinoff. "There was an opportunity to produce a different way to deliver content to the race fans, while opening up a forum for them to express themselves as well. It's going to be a lot of fun for everyone."
Calinoff has assembled a corps of both well-recognized writers and "development journalists" to bring the fans to the nucleus of the sport.
In an effort to give two of Twitter's most noted personalities a voice of more than 140 characters, the popular @TheOrangeCone and @nascarcasm will contribute with their unique and humorous perspectives.