Reality Show To Sponsor NHMS Nationwide Race

New Hampshire Motor Speedway officials announced today that the new CNBC Prime reality show "The Profit" will serve as title sponsor of Saturday’s NASCAR Nationwide Series race at NHMS.

Debuting July 30 at 10 pm ET/PT on CNBC, “The Profit” features  of Camping World chairman and CEO Marcus Lemonis, who hunts for struggling businesses that are desperate for cash and ripe for a deal. In the past decade, Lemonis has successfully turned around more than 100 such companies. Now he's bringing those skills to CNBC, putting his own money on the line in the new, reality-based show.

In each episode, Lemonis makes an offer; his cash for a piece of the business and a percentage of the profits. Once inside the company, he'll do almost anything to save the business. Viewers will see his personal mantra: "Business success is about the three P's: People, Process and Product" in action, and Lemonis said this weekend’s race sponsorship serves as an ideal launching pad for the new series.

"Partnering with New Hampshire Motor Speedway for the CNBC Prime's 'The Profit' 200 gives us a unique opportunity to educate NASCAR fans about our new series, which we believe they will find both entertaining and educational," he said. "Through Camping World, we are very familiar with the benefits generated by being a NASCAR race sponsor and this is the best possible way for us to spread the word about 'The Profit.'"

"Not only is Marcus a staunch supporter of NASCAR racing, he has a deep passion for helping small businesses not only survive, but thrive in today's economic conditions," said NHMS President Jerry Gappens. "'The Profit' is a fascinating new television concept and we are honored that Marcus and CNBC have chosen (our race) to introduce the program to race fans around the world."

Beginning July 30, "The Profit" will air on Tuesday nights at 10 p.m. (ET/PT) on CNBC. Information about the program is available at cnbc.com/the-profit. The green flag for the CNBC Prime's "The Profit" 200 is set for 3:30 p.m. Saturday, and tickets can be purchased beginning at just $25 by calling the New Hampshire Motor Speedway ticket hotline at (603) 783-4931 or online at www.nhms.com.