“It’s nice to officially
end all the speculation,” said Harvick today in Loudon, NH. “Obviously, we’ve
had three years with Budweiser and are looking forward to moving forward with
them as a sponsor. It’s been an interesting process,” he said, adding, “We
really haven’t been involved in much of anything on the sponsorship side of it.
We didn’t want to be involved in it. We wanted to make sure we finished
our role at RCR on a positive note. I haven’t even met any of the guys at SHR.”
Harvick revealed that
SHR owners Tony Stewart and Gene Haas signed him to a multi-year contract
without having a major sponsor in place, and had a vested interest in him
continuing to run well while playing out the string at Richard Childress
Racing.
“(We) didn’t have one
dollar of sponsorship when I signed the contract,” revealed Harvick. “(Stewart
Haas said), `If we don’t have sponsorship, the car will be on the race track
and will be funded.’ There’s something to be said about having that guarantee.
(I wanted) to do a good job this year and it was important for both sides to have
the 29 car be competitive, win races and do the things that we’ve been able to
do this year.
“It was just part of the
deal.”
Harvick said he has “no
idea” whether any of his other RCR sponsors will join Budweiser in their move
to SHR. “One of the intriguing parts of the whole thing is the fact that (I)
don’t have to worry about that part of it. You cannot worry about chasing
it,” he said. “You can drive the car, spend time with your family and hopefully,
they get it all worked out.”
He also said part of the
allure of Stewart Haas Racing is having longtime friend (and multi-time Sprint
Cup Series champion) Tony Stewart as a teammate and boss.
“Tony (was) a big part
of what we did at KHI to get it started,” he revealed. “We have a
friendship that goes beyond the race track and Gene Haas made it very
intriguing with the guarantees he made to… put the car on the race track. When
you have a family and you start seeing those guarantees of sponsorship for the
car, it makes you think about things.
“Not only those two
pieces, but the Hendrick (Motorsports) tie with engines and the support; the
potential is really high with all those resources and relationships and things
that go with it.”
Harvick said today’s
announcement was timed to end the steady stream of speculation regarding his
move to SHR that first made headlines in January of this year.
“Hopefully, the timing
kind of eases it for both sides to go about their business as the Chase gets
here,” he said. He admitted that leaving Richard Childress Racing – the only
team he has ever driven for in NASCAR Sprint Cup Series competition – was difficult,
even before Budweiser decided to join him.
“Richard (Childress) and
I talked about how we wanted to approach it at the end of the year from a
sponsorship standpoint,” he said.
“It’s going to have
taken almost three years by the time we roll off at Daytona (in 2014) to have everything transitioned into
the business model; whether it be from the racing side or from the KHI
side. There have been a lot of talks, a lot of plans and a lot of things
that have had to take place as we’ve tried to make our businesses what they
need to be going forward.
“There has been a lot of
thought and a lot of things that go into it to make all this happen.”
He said he and his RCR teammates
made the most of a difficult situation by sharing a steadfast determination to
make their final season together a winning season.
“Everybody has latched
onto the message that we’re going to go out and race every week, as hard as we
can,” he said. “I was sitting in a competition meeting for the Chase on
Wednesday morning, so it’s not like we’ve detached ourselves from what we’re
doing and those guys. They don’t care about the politics of the sport, they
just want to win races. They like spraying beer in Victory Lane and as a
group, we’re going to do that until we get to Homestead. We’ll start working on
the future plans when that race is over.”
Having carried the
Budweiser colors for the last three seasons, Harvick said he knows how
fortunate he is to have “The King Of Beers” on his quarter panels going
forward.
“It’s obviously a great
brand and to be a part of,” he said. “The brand has been a lot of fun. Not
only do they sell beer, but they activate (their sponsorship) like nobody else,
and to be a part of that is not only good for your brand, but it’s good for
everybody who’s involved in it.”
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