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The
CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit” will run under
the lights on Wednesday, July 24, marking the return to a dirt track for a
national NASCAR series for the first time in 42 years. The last dirt race was
Sept. 30, 1970 at the North Carolina State Fairgrounds in Raleigh, N.C., where
Richard Petty took the 117th of his record 200 career NASCAR Sprint
Cup Series wins. Like Eldora, it was on a Wednesday night and contested on a
half-mile oval.
The
partnership between CarCash and Eldora represents a unique combination of
firsts. The CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit” is
the first NASCAR Camping World Truck Series race held on a dirt track. CarCash
– The Fastest Way To Sell Your Car Since 1977 – is the first business being
showcased in a groundbreaking new television reality series “The Profit”, which
debuts July 30 at 10 p.m. EDT/PDT on CNBC. Information about the program is
available at www.cnbc.com/the-profit.
The
connection between the NASCAR Camping World Truck Series, CarCash and CNBC
Prime’s “The Profit” is Lemonis.
When
Lemonis isn’t running Camping World, he goes on the hunt for unique businesses
with untapped potential. In the past decade, he has successfully improved more
than 100 companies. Now he’s bringing those skills to CNBC and putting his own
money on the line.
In
each episode, Lemonis makes an offer – his cash for a piece of the business and
a percentage of the profits. And once inside these companies, he’ll do almost
anything to continue his track record of success. Viewers will get to see his
personal mantra ring true: “Business success is about the three Ps: People,
Process and Product.”
“As
CEO of Camping World, we’ve seen the value in motorsports marketing, and the
inaugural NASCAR Camping World Truck Series race at Eldora Speedway provides an
excellent opportunity for CarCash to promote its brand and for me to promote
‘The Profit’ on CNBC Prime,” Lemonis said. “The first dirt race in a national
NASCAR series in 42 years is definitely unique, and what we’re doing on ‘The
Profit’ is unique, too. It’s the perfect way to showcase CarCash and to spread
the word about ‘The Profit.'”
“Being
a small business in rural Ohio, we’re proud Marcus recognized Eldora as the
ideal venue to showcase both CarCash and the premiere episode of ‘The Profit’,”
said Tony Stewart, three-time NASCAR Sprint Cup Series champion and owner of
Eldora Speedway. “As one of the most anticipated sports events of 2013, having
CarCash become the title sponsor of the Mudsummer Classic is an example of
Marcus’ entrepreneurial spirit, and people can see more of it on ‘The Profit’,
his new show on CNBC Prime.”
The
CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit” will feature
six hours of live programming on SPEED. The network will broadcast practice
sessions for the NASCAR Camping World Truck Series from the July 23 “Tuesday
Night Tailgate” at 7 p.m. EDT. The television schedule on Wednesday, July 24
includes coverage of the series’ first ever heat races at 7 p.m. EDT and the
NASCAR Camping World Truck Series Setup pre-race show at 9 p.m. EDT. The
green flag for the CarCash Mudsummer Classic presented by CNBC Prime’s “The
Profit” is set for 9:30 p.m. EDT. SPEED and MRN Radio will broadcast the event
live.
Tickets
for the CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit” have
been sold out since February. Tickets to the “Tuesday Night Tailgate” featuring
NASCAR Camping World Truck Series practice and an Eldora Late Model
Invitational can be purchased by calling the Eldora Speedway box office at
(937) 338-3815 or online at www.EldoraSpeedway.com.
The CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit”... oh you mean the truck series race at Eldora?
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