Monday, December 12, 2011

Armour Backs RCR In Nationwide, Trucks

Pinnacle Foods Group and Richard Childress Racing have reached a partnership agreement for sponsorship of two of RCR's teams for 2012. Pinnacle's Armour brand will serve as the primary sponsor for three races on the team's #33 NASCAR Nationwide Series Chevrolet with Kevin Harvick at the wheel; March 18 at Bristol (Tenn.) Motor Speedway; May 6 at Talladega (Ala.) Superspeedway; and September 8 at Richmond (Va.) International Raceway.

Armour canned meats will also appear as an associate sponsor of Childress' #33 Chevrolet in the NASCAR Nationwide Series and on one of RCR's NASCAR Camping World Truck Series teams. The specific team and races will be announced at a later date.

1 comment:

  1. I heard they negotiated with Hormel too, but decided against it cuz they didn't want to get SPAMMED. (I heard the groans)