Tuesday, December 20, 2011
Best Buy Jumps To Roush Fenway, Petty Restates Desire To Remain A Two-Car Team
The electronics retailer will serve as primary sponsor of Edwards' #99 Ford for two races and Kenseth’s # 17 machine for nine races next season, in addition to appearing as an associate sponsor on both vehicles. Best Buy has been a NASCAR sponsor for the past seven years, first with Haas Automation (now Stewart Haas) Racing, and more recently with Richard Petty Motorsports, where they backed drivers Elliott Sadler and AJ Allmendinger.
"Best Buy is thrilled to announce this new NASCAR sponsorship deal with Roush Fenway Racing," said Drew Panayiotou, Senior Vice President of Marketing for Best Buy. "Roush Fenway Racing is a great fit for Best Buy Racing. NASCAR continues to be a relevant way for us to connect with our customers. Our goal is to reach our target audiences in a meaningful way, while maximizing the value of our marketing and sponsorship investments."
RPM co-owner Richard Petty expressed sadness with the departure of Best Buy, saying, "We have had a successful and rewarding relationship with Best Buy for the past few years and appreciate all they have done for us. Although it is very disappointing that Best Buy is changing directions at this late date, we wish all our friends there the best in their future endeavors.”
Petty said the team still intends to field a pair of NASCAR Sprint Cup Series Fords in 2012, saying, “our plan has always been to run a two-car team in the NASCAR Sprint Cup Series… and we are continuing down that path. We have several partners that remain committed to the #43 team (and) we will move forward and explore all of our options in regard to the #43 program in the coming weeks." Petty made no specific mention of either Allmendinger or teammate Marcos Ambrose in his statement today.