Phoenix Racing will partner with the Dallas Convention & Visitors Bureau for this weekend's NASCAR Sprint Cup Series race at Texas Motor Speedway, with Kyle Larson returning to drive the No. 51 Visit Dallas Chevy SS.
The Dallas Convention & Visitors Bureau is an independent, non-profit organization that promotes Dallas as a meeting, convention and leisure destination. Dallas is the ninth-largest city in the nation and is part of the fourth-largest metropolitan area. Each year, more than 30 million people visit the area, making the surrounding metropolitan area the top visitor destination in Texas.
"Big things happen in Dallas and Texas Motor Speedway is one of the many sports venues in our region that make Dallas the ultimate sports destination," said Dallas Convention & Visitors Bureau Chief Marketing Officer Noelle LeVeaux. "The opportunity to brand Kyle Larson's car for the AAA Texas 500 will show the television viewing audience and the tens of thousands of fans at TMS that Dallas is doing things big. We want to pique people's interest and encourage them to come see what Dallas is all about."
"It's really exciting to be partnering with the Dallas Convention & Visitors Bureau for the race at Texas Motor Speedway," added Harry Scott Jr., owner of Phoenix Racing. "Texas Motor Speedway does such a great job putting on the races and the surrounding area of Dallas is always one of our favorite places to visit, so it's great to be spotlighting this city and showcasing a new sponsor in our sport. Kyle is going to do a great job representing them and Phoenix Racing."
Larson will be making his third NSCS start at Texas Motor Speedway, after making his debut at Charlotte Motor Speedway two weeks ago and competing at Martinsville Speedway this past weekend. Larson will also compete in the NASCAR Nationwide Series race at Texas on Saturday, driving the No. 32 Chevy Camaro for Turner Scott Motorsports, which is co-owned by Scott.
"Getting to compete in the Sprint Cup Series has been a great learning experience for me," commented Larson. "I'm looking forward to driving the No. 51 Visit Dallas Chevy SS at Texas Motor Speedway this weekend. Hopefully, we can avoid any issues, complete all the laps and get the finish that we deserve."