Wednesday, October 26, 2011

HOMESMART to Back Sadler, TRG At Martinsville

TRG Motorsports has announced a new sponsor for Hermie Sadler's No. 71 Ford this weekend at Martinsville Speedway. Sadler will drive the HOMESMART Ford Fusion in the Tums Fast Relief 500, after steering the No. 71 car on two occasions this season, including a 28th place finish at Martinsville in the spring.

Sadler said he is excited to be back behind the wheel in his home state. "It's always great to get the opportunity to race at home," he said. "I want to try extra hard this weekend to get a good finish for my hometown fans and our new sponsor HOMESMART. This is a track where I grew up watching races and a strong finish here would mean a lot to me."

He said his on-track efforts also make him better in his on-air role as a pit reporter and analyst for SPEED. "Racing in the Sprint Cup Series is always a blast," he said. "These are the best drivers in the world. Being behind the wheel allows me to gain information that I couldn’t get any other way. I can then take that information and relay it to the fans watching at home on TV. It will be a busy weekend, but I couldn’t think of a better opportunity to get back behind the wheel."

Sadler will pull double duty this weekend, driving the No. 71 car in addition to his SPEED duties.

Mark Rudnick, Vice President of Marketing for HOMESMART, commented on the new deal, saying, "We are thrilled to team with TRG Motorsports and to be part of the NASCAR Sprint Cup series action at Martinsville Speedway this Sunday. As one of the fastest growing specialty retailers of furniture, appliances, electronics and computers in the U.S., this partnership will allow us to introduce our business to NASCAR fans nationally and compete at the sport's highest level. We look forward to Hermie bringing HOMESMART to the checkered flag Sunday."

Team owner Kevin Buckler said he is excited to have Sadler back in the car. "Not only is Hermie a talented driver, but he is a likable personality with a large following," said Buckler. "We love working with him. This weekend will be a great opportunity for HOMESMART to have access to on-track exposure and spend some of the weekend with Hermie to help launch their smart shopping opportunities and full line of brands. Our team has a lot of potential and we are glad to be working with Hermie and HOMESMART to help us maximize our performance."

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