Allison will give the starting command to the 43-car field that will do battle in the 100-lap, 250-mile event.
Allison, a NASCAR Hall of Famer, is one of the most successful drivers in Daytona history. In addition to his three victories in “The Great American Race,” Allison won the July NASCAR Sprint Cup Series summer race another three times.
Overall, Allison has 16 career victories at Daytona, which puts him third on the all-time list.
“We’re honored to have Bobby Allison serve as Grand Marshal for the Subway Firecracker 250 Powered By Coca-Cola,” President Joie Chitwood III said. “Bobby has won his share of ‘Firecrackers’ at Daytona and we’re looking forward to hearing his command and kicking off an exciting NASCAR Nationwide summer race.”
The July NASCAR Nationwide Series event at Daytona is bearing a new name in 2013 – the Subway Firecracker 250 Powered By Coca-Cola.
The origin of the name “Firecracker” dates back to the first year of operation of Daytona International Speedway in 1959. The inaugural NASCAR summer race was run as the Firecracker 250. The summer NASCAR Sprint Cup Series event at DIS included “Firecracker” in the event from 1959 through 1988.
The Subway Firecracker 250 Powered By Coca-Cola is also the first “Dash 4 Cash” race, which is bonus program where the top four drivers to receive NASCAR Nationwide Series driver championship points are eligible for a $100,000 bonus.
Kurt Busch is the defending champion of the Subway Firecracker 250 Powered By Coca-Cola. Other previous race winners include Dale Earnhardt Jr., Kyle Busch, Clint Bowyer, Denny Hamlin, Martin Truex Jr., Joey Logano and inaugural winner Joe Nemechek.
The stars of NASCAR return to Daytona International Speedway on July 5-6. Tickets to the Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race and the Subway Firecracker 250 Powered By Coca-Cola NASCAR Nationwide Series race are available by calling 1-800-PITSHOP or online at www.daytonainternationalspeedway.com.