Wednesday, June 26, 2013

Petty, Almirola Going Bowling In 2013

The most recognizable car in NASCAR will now feature the number one participatory sports activity in the country; bowling. 

Richard Petty Motorsports and Strike Ten Entertainment have announced the launch of a new partnership that features as a primary sponsor of the No. 43 Ford Fusion driven by Aric Almirola.  

The official unveiling of the No. 43 Ford Fusion took place earlier today, with Richard Petty giving attendees of the International Bowling Expo a first look at the car, while also posing for photos and signing autographs. Later this summer, the car will make its on-track debut at the 400 on August 4 at the Pocono Raceway in Pennsylvania. will also be the primary partner for the No. 43 team at that event in 2014. 

"There is no better way to add to the excitement of International Bowl Expo than to celebrate the launch of our partnership with Richard Petty Motorsports and the No. 43 race team," said Frank DeSocio, President of Strike Ten Entertainment. "There are very few athletes in the world who have the iconic stature as "The King" Richard Petty. He, like bowling, is known in every corner of the world. Richard and Aric will be great ambassadors for the sport and all our bowling centers across the country." 

"Just like racing, bowling is pure Americana," said Petty. “It's our nation at its best, a sport that brings people together and creates memories. Not to mention bowling is a lot of fun. I couldn't be more proud to partner with - and there's no better stage than International Bowl Expo." 

Almirola agrees that this is a natural partnership. 

"This is really a great partnership for our race team and an incredible brand association with,” he said. “You literally can't get any bigger than bowling, it's the nation's number one participatory sport. In racing, we're all about results and more than 71 million people go bowling every year. We don't always have free time between races but when we do, our team is always looking for fun activities and ways to relax. Going bowling is something that is easy, affordable and enjoyable for us all. We're better at racing than bowling, but we all have fun when we go bowling. I'm glad that we can be a part of promoting such a great experience to our race fans." is the website to visit to learn more about the 2,100+ bowling centers around the country. Fans can learn about their local bowling centers, promotional offers, bowling tips and more. Currently, is running a national promotion for one lucky race fan to wave the green flag to start their NASCAR Sprint Cup event on August 4. This partnership with RPM is their first with a team and driver.

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